Vivo, the world’s fastest growing smartphone brand, is set to usher in a new era of sports and smartphone technology experience with its newest groundbreaking partnership.
The latest milestone collaboration, currently being kept under wraps with one of the world’s foremost sports associations, is only the latest in a string of high-profile deals between Vivo and several global sports entities.
As one of today’s leading smartphone developers in the world, Vivo continues to align and position its world-famous products and unique brand values with the equally dynamic ideals of athleticism and sport. By offering a high-powered lineup of stylish products with cutting-edge features, the tech leader proudly mirrors the fast, competitive, excellent, and energetic nature of athletic performance through its smartphones and the ever-changing lifestyle of its users.
Widely considered to be a strong champion of the sports industry, Vivo has been consistently teaming up with some of the biggest names in the scene for its global campaigns and partnerships – all in the span of two high-performing years.
In 2017, the mobile heavyweight debuted the V5 Plus – a perfect selfie smartphone endorsed by NBA All-Star Player Stephen Curry, its international ambassador. Sharing the brand’s core values of energy, professionalism and pleasure, Curry lauded his partnership with Vivo and continues to inspire smartphone users worldwide to make the powerful switch.
In the Philippines, the mobile leader has been enjoying a dominant turn in two of the country’s biggest university athletic association tournaments. As the official co-sponsor of the University Athletic Association of the Philippines (UAAP) and National Collegiate Athletic Association (NCAA).
Vivo Hoop Battle Championship
This 2018, Vivo also introduced the first-ever Vivo Hoop Battle Championship in the country. A 3×3 basketball event, the competition brought together the biggest basketballs fans in a competitive sporting event that showcased skill, stamina, and grit. The two victors of the tournament represented the country in Guangzhou, China – playing against other competing groups for the ultimate Hoop Battle Champion title.
FIFA World Cup
As one of the brand’s high-profile partnerships to date, Vivo recently inked a deal with the FIFA World Cup to become the the world’s biggest sporting event’s official smartphone partner – both during its 2018 and 2022 tournaments. The deal, predicted to benefit both parties in bringing footballs fans closer than ever to the world-renowned sport, is a huge win for Vivo as it continues to inch closer to its vision of being one of the world’s overall leaders in the global smartphone market.
To match the intensity and anticipation that comes with all editions of the FIFA World Cup, Vivo launched a global campaign titled “My Time, My FIFA World Cup,” a multi-platform campaign designed to empower football fans and Vivo users all over the world to go beyond the sidelines and straight into the heart of the action. Through its all-powerful and impressive product lineup, Vivo urged everyone to become their own participant and creator, transforming ordinary moments of the sport into special and memorable ones.
Vivo Indian Premier League
Vivo has also solidified its commitment in tying up with other competitive games, such as the Vivo Indian Premier League, one of the world’s richest cricket leagues, the mobile leader has retained the rights for a five-year deal with the Indian Premiere League to last until the year 2022.
These notable unions have been part and parcel of helping cement the smartphone giant’s rapidly growing reputation as a leading proponent of sports and technology in the world. Through its newest major sporting partnership, set to be announced soon, fans and users can expect Vivo to deliver once again in bridging the gap and strengthening its association to the field of competitive sports.
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