Samsung Electronics has been named the best brand in Asia in 2017 on its sixth consecutive year, according to results from ‘Asia’s Top 1000 Brands’ annual online survey conducted by Campaign Asia-Pacific in collaboration with Nielsen.
Aside from emerging as the top consumer brand in the region, Samsung also took the number one spot in the Philippines. The tech giant continues to strengthen its foothold and retains its position as the number one brand for the third consecutive year.
In the region, the number one ranking – which aggregates views across 17 major product categories including automotive, retail, F&B and consumer electronics – is based on consumer insights, and offers a clear measure of the most highly regarded brand names today.
The study explores consumer attitudes in 13 markets: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. To ensure an accurate representation through this study, the survey targets age, gender and monthly household income to establish a balanced survey landscape.
Innovation Leader and a Citizen of the World
By focusing on the core pillars of innovation, quality and design, Samsung is constantly working toward a better tomorrow by connecting with the hearts and minds of consumers. Addressing evolving consumers’ needs and wants is essential in helping Samsung pave the way as a forerunner of the industry, with community engagement being an integral part of maintaining the rapport Samsung has with the communities it is involved in.
A Leader in Innovation
Every year, Samsung invests an estimated US$14 billion in Research & Development to remain at the cutting edge of innovation. More than a fifth of Samsung’s staff works in R&D and this dedication allows Samsung to remain at the top of their game and reflects the unwavering pursuit of excellence Samsung pursues to provide consumers with improved convenience and flexibility. The appreciation and belief shown by the consumers is testament to the success of Samsung’s products and services and cements their belief in the legacy we are forging. Some of the products well-known of its innovations are the Samsung Galaxy S8 and S8+, Samsung Galaxy Plus, Samsung QLED TV, and the Samsung AddWash Washing Machine
Citizenship Initiatives to Give Back to the Community
By harnessing its global network and innovations, Samsung wants to create positive change for people everywhere. With success not just measured by business achievements, Samsung continually seeks to improve on how to serve the community and how to make a difference in people’s lives. In a recent study conducted by Kadence Singapore and commissioned by Samsung Electronics, it showed that 73 percent of respondents across nine countries in the Southeast Asia and Oceania regions believe that community engagements are genuinely beneficial to the community, echoing Samsung’s sentiments in reaching out to give back to the communities they are involved in.
In Southeast Asia & Oceania, Samsung is helping students take advantage of a smarter approach to education. By partnering schools and setting up Samsung Tech Institutes around the region, Samsung hopes to give students an enhanced learning environment and to provide relevant skills-based training through tailored education programmes as well as enrichment and infotainment content.
Samsung also believes in the value of employee volunteering, and fosters an enthusiastic and passionate culture to support our employees’ participation in community projects and meaningful engagements. In line with this, Samsung Southeast Asia & Oceania developed a regional citizenship initiative, the Samsung Love and Care Programme, which aims to improve the overall livelihoods and welfare of disadvantaged children and to support social development. Since its inception in 2015, Samsung has seen a 75% increase in employee participation in the programme, with the most recent one taking place in Cambodia in 2016.