HMD Global, the home of Nokia phones, introduces an enhanced version of the classic Snake with augmented reality through Facebook’s camera feature. The new filter, the Snake Mask, and game, the Snake Real World, brings the iconic game to a new generation of fans.
The addictive premise of the game remains the same but with a fun AR twist, allowing fans to take on the role of the apple-munching Snake. The Snake Mask and Snake Real World utilize new Facebook AR technology to bring the Snake game to the widest audience possible.
Snake at the zoo? Snake at the beach? Snake on a plane? All of these are now possible with Snake on Facebook camera. With Facebook Live integration, players can broadcast their gameplay live on their Facebook news feed, allowing friends to join the action.
The all-new Snake Mask filter uses the front-facing camera of Android™ and iOS powered smartphones to let players turn themselves into the iconic Snake character while Snake Real World is activated using the rear-facing camera.
The game was designed for a new social generation—fans could invite friends to play and share scores, making it more interactive than before. This was the first time in Snake’s history that it was launched on a universal channel rather than preloaded on a device. The game gained 121 million players around the world during its peak.
The camera filter can be accessed via the Facebook camera and is not limited to Nokia smartphones. It is available on Android™ and iOS.
HMD Global encourages players to share the most unusual places they have played the game using the hashtag #imasnake2.
How to play
- Open the Facebook app
- Click the camera Icon top left to open Facebook Camera
- Scroll to the Snake Mask
- Ssstart to play!
