As the Creamline Cool Smashers began their rally for the Premier Volleyball League (PVL) trophy, a sea of pink cheered them on.
Clad in Creamline’s signature pink, over 800 Rebisco employees invaded the San Juan sports arena to show their all-out support for their very own company team. The proud cheerleaders included members of the snack-food giant’s production department. Seeing their own Cool Smashers team up close and live is a huge morale boost for sports-loving Rebisco employees.
Watching the PVL match live is just one of the snack-food giant’s various employee engagement activities and programs designed to promote the Rebisco core values and “good vibes” among its 7,000 people spread out across its numerous offices, manufacturing plants, and distribution hubs.
Nurturing brand advocates from within
In 2015, Rebisco— a homegrown Filipino company and one of the market leaders in well-loved confections, snacks, and food products—launched its very own employee engagement program titled “Love Ko, Rebisco.” This program aims to transform its people from employees into brand advocates, with all activities, including information campaigns, contests, and internal promotions cascaded across executives, factory personnel, and distributors. Rooted in brand love and loyalty, the program has successfully imbibed not only company culture among Rebisco employees, but also empowered them to act as Rebisco ambassadors among their own social circles.
Meaningful rest and recreation are also important to develop well-rounded employees, which is why Rebisco also regularly organizes activities to add joy in their people’s daily lives. The annual summer outing provides Rebisco employees a chance to bond with their colleagues in a more relaxed setting.
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