The first week of the Tokyo 2020 Olympic Games is in the books and athletes have been taking the top spot in competition and on social media. Here’s a look at the data ptiches on Facebook and Instagram from last week.
PHILIPPINES
- 32% of people talking about the Olympics in the Philippines are between 18-24 years old. This age group is the most involved in the conversation about the Olympics followed closely by the 25 – 34 year old age group.
- In the Philippines, women are more involved in the conversation about the Olympics (55% of all people engaging in Olympics-related conversation are women)
- The most talked about athletes on Facebook in the Philippines are: Hidilyn Diaz, Nesthy Petecio, and Margielyn Didal
- The most talked about sports on Facebook in the Philippines are: Weightlifting, Boxing, and Skateboarding
- The most used emojis about Olympics on Facebook in the Philippines are: ? , ? , ??
- Skateboarder Margielyn Didal, didn’t win a medal in Tokyo. However, she won the hearts of people around the world on social media. Since the Olympics started, she’s added more than 679,000 Instagram followers (+1,139%), and her competition post on Instagram is the most popular post by a Filipino athlete to date, with over 589,000 interactions.
Note: *Based on Facebook and Instagram internal data covering the last week as of July 30th 12:00 AM Friday Japan Standard Time Age of the Facebook users are self-declared. **Data from CrowdTangle covering the last week as of August 3rd 11:00 AM Tuesday JST
GLOBAL
- The top three most talked about athletes on Facebook globally are: #1 Simone Biles (US) #2 Hidilyn Diaz (PH) #3 Sunisa Lee (US)
- The three loudest countries on Facebook are: #1 United States #2 Philippines #3 India
- The most talked about sports on Facebook are: #1 Gymnastics #2 Rowing #3 Swimming
- The most used emojis on Facebook are: #1 ?? #2 ?? #3 ?
- Note: *Based on Facebook and Instagram internal data covering the last week as of July 30th 12:00 AM Friday Japan Standard Time .