POND’S partners with Shopee to launch the ‘Smarter Skincare Just For You’ regional campaign. This campaign integrates POND’S cutting-edge Skin Advisor Live (SAL) AI chatbot exclusively on Shopee for the first time. The partnership enables POND’S and Shopee to capture more digitally savvy consumers in the region and drive higher engagement, as e-commerce becomes an increasingly important channel of growth. In the Philippines, e-commerce has tripled the growth of Unilever’s skincare category, year-over-year.
The campaign integrates POND’S AI-powered beauty tech solution with Shopee’s proven engagement tools to deliver an innovative and personalized online shopping experience. Based on SAL’s free skin analysis, users can gain a deeper understanding of their skin and buy the most effective skincare products, all from the comfort of their homes. This provides a simple one-stop beauty solution for consumers who are often overwhelmed with beauty choices online.
The campaign has been rolled out in phases across four markets in Southeast Asia including Indonesia, Philippines, Thailand, and Vietnam.
To better serve consumers who are going online to research and shop for beauty products, POND’S brings the success of its unique Skin Advisor Live AI Chatbot to an e-commerce platform. Together with Shopee, its preferred regional partner, POND’S will pilot this initiative across four of its key markets in the region.
The innovative feature helps customers analyze their skin types, find the right skincare products, and add these items to their shopping carts. Shoppers simply have to follow the easy ‘Chat, Snap, Buy’ three-step process by messaging the Unilever Beauty Official Store on Shopee.
From January 20 to 22, the ‘Smarter Skincare Just For You’ campaign will feature exclusive deals and promotions:
- Discounts up to 50% off on selected items
- Three lucky winners can take home one of the following prizes: a Panasonic Facial Steamer, a Panasonic Facial Cleanser, or ?10,000 worth of POND’S vouchers for a minimum spend of ?999 on January 22
- Free POND’S Serum Mask, LED mirror, or manual face massager with a minimum spend of ?799
Find out more about the campaign at https://shopee.ph/m/unilever-super-brand-day on January 20, 2021.
For more deals, activate and top up your ShopeePay wallet. Top up at least a total of P3,000 until January 31 to receive a free shipping voucher and a 20% off voucher on the 7th day of the following month. Learn more here: https://shopee.ph/m/shopeepay-topup-rewards.
Download the Shopee app for free on the App Store or Google Play Store.
