Through more than 85 years, Petron has been an integral part of the Filipino narrative, through all the ups and downs and in the best and the worst times. Since 1933, it has remained resilient in the face of overwhelming challenges and rejoicing in the soaring successes of the Filipino nation.
What truly distinguishes Petron is its deep understanding of the needs of Filipino motorists, founded on a heritage of service that spans more than eight decades, serving generations of Filipino families. This is the theme of Petron’s new marketing campaign, “Kasabay sa Lakbay,” a sentimental journey through important life experiences where Petron has been the Filipino’s reliable partner.
Fueling the Nation
It has taken the lead in introducing fuel products that help protect the environment while ensuring optimum driving performance and delivering improved fuel efficiency. All Petron fuels – Petron Blaze 100 Euro 6, Petron Xtra Unleaded, Petron XCS, Petron Turbo Diesel, and Petron Diesel Max – are formulated and produced locally at Petron’s Bataan refinery, the largest and most advanced refining facility in the country.
Fueling Journeys
Petron always puts the needs and welfare of consumers at the heart of its endeavors. This year, it launched its Fuel Wise campaign to help empower a more informed and more responsible population of Filipino motorists. While the Petron Lakbay Alalay, manned by Petron employee-volunteers and now on its 33rd year, it has evolved into a road safety advocacy to ensure that holiday travelers enjoy safe and worry-free journeys.
Fueling Hope
Its flagship CSR program Tulong Aral ng Petron (TAP) provides a brighter future for the Filipino youth by fueling HOPE (Helping the Filipino Children and Youth Overcome Poverty through Education). It has provided scholarships to more than 16,000 students in elementary, high school, and college since 2002.
Kasabay sa Lakbay
As a Filipino company, Petron has withstood the test of time and proven its steadfast commitment to Filipino motorists. Spanning almost three generations of drivers since 1933, it has been an integral part of our grandparents’ journey as the country recovered from the ravages of war and gained independence. It fueled our parents’ adventures through the rest of the century, and advanced with us into the new millennium powered by new technologies. Just as it has been a reliable and constant presence in our life journeys, Petron—Kasabay sa Lakbay—will continue to be there for the future generation of Filipino drivers.
