Last September 29 thru an online launch event, Organique announces it will join and support the Department of Health’s (DOH) Bida Solusyon Campaign that calls on the public to comply with health protocols in order to prevent the transmission of COVID-19.
The event was hosted by celebrity wellness advocate Regine Tolentino. Present during the event are Cathy Salimbangon, CEO and President of Organique, Inc.; Integrative Medicine Specialist and Wellness Expert Dr. Sonny Villoria; Dr. Beverly Ho, Director IV of Health Promotion and Communication Service of the DOH’s Public Health Services Team; Communications Technical Advisor to DOH Amor Maclang; and television host and wellness advocate Cory Quirino.
The DOH’s BIDA Solusyon campaign is supported by the U.S. Agency for International Development through the Breakthrough Action Program, which has advocated the implementation of a variety of social and behavior change communications in different developing countries to push enhanced and tailor-fit public health education.
Organique’s premium health products have been founded on the vision that a strong immune system can make the people susceptible to illnesses and other medical conditions. Boosting one’s health becomes more than self-empowerment, and can also become a means to extend that protection to family, friends, and even the community. A healthy physiological system makes for a formidable complement with the DOH BIDA practices such as the wearing of face masks and face shields in public spaces, regular and proper handwashing, and social distancing by at least one meter.
“This well-rounded approach to health is essential, now more than ever, as we face a threat with no known cure yet,” said Cathy Salimbangon, CEO and President of Organique, Inc. during the partnership launch last Sept. 29. As numerous medical experts including the World Health Organization (WHO) have iterated, maintaining a healthy immune system is one of the best defenses against COVID-19, since it acts as a barrier against disease. While there are currently no COVID-19 medications that can completely eliminate the virus, there are steps that one can take to ensure one’s physiological and immunological defenses are as strong as possible.
Echoing Salimbangon’s statements, Integrative Medicine Specialist and Wellness Expert Dr. Sonny Villoria shared, “As a medical practitioner, I know the importance of boosting your immune system. So health supplements like Organique can help provide some form of internal protection, while BIDA can provide external protection. By practicing minimum health standards, we are doing something for ourselves.”
The success of the campaign relies a great deal on the collaboration between the private and public sectors. Dr. Beverly Ho, Director IV of Health Promotion and Communication Service of the DOH’s Public Health Services Team, explained, “We welcome Organique’s energy to make BIDA’s message live and breathe in every Filipino. We shouldn’t be fearful about COVID because the solutions are within us. However, we recognize that some countrymen need more, and so we have our partners to help spread our message. We need to go beyond communication and advertisements to reach different communities.”
During the launch, Organique pledged to help build consumer confidence through the mass implementation of the BIDA Solusyon campaign’s objectives. “Not only will we be applying the BIDA guidelines in our own lives. We will also be sharing the pillars of the BIDA campaign in our various platforms online and in person, so that our teams, their families, and the people they may come in contact with, will learn about these simple but important practices against COVID-19,” Salimbangon elaborated.
In addition, Organique Inc. ImmunoCare Kits will be distributed to the vulnerable sectors of the community. They contain the brand’s immunity-boosting Acai Premium Blend, bottles of alcohol, masks, face shields, and BIDA posters and flyers.
