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NCCA, DOT launch KulTOURa mobile travel guide

NCCA, DOT launch KulTOURa mobile travel guide

The National Commission for Culture and the Arts (NCCA) and the Department of Tourism (DOT) in collaboration with PLDT wireless subsidiary Smart Communications and InnoPub Media launched a new mobile app designed to help tourists enjoy their stay in the country and a handy tool resource for students.

Called the KulTOURa app, it is a Philippine travel guide app that features information on heritage sites, historic schools and churches, nature parks, popular attractions, famous landmarks and other must-see places in various parts of the country. The app also contains colorful details of the history of selected cities and provinces, including their famous personalities, delicacies and other interesting trivia.

Present during the launch were NCCA Chairman Virgilio Almario, DOT Undersecretary for Oversight Function for Legislative Matters Falconi Millar, PLDT and Smart Public Affairs Group Head Ramon R. Isberto, Smart AVP/Head of Community Engagement and Partnerships Gabby R. Cui, InnoPub Media co-founder Max Limpag, and representatives from the National Parks Development Committee and the six attached cultural agencies.

Leading the launch were Smart AVP/Head of Community Engagement and Partnerships Gabby R. Cui, PLDT and Smart Public Affairs Group Head Ramon R. Isberto, NCCA Chairman Virgilio Almario, National Parks Development Committee Executive Director Penelope Belmonte, DOT Undersecretary for Oversight Function for Legislative Matters Falconi Millar, and InnoPub Media co-founder Max Limpag.

Now Available as a free download for Android and iOS devices, the app is continuously being updated to provide more relevant content and encourage travelers to explore the country. It will soon offer other services such as a chat bot, which can give automated travel advice; allow users to take virtual tours; and enable purchases via a digital marketplace.

To enhance the tourist experience, Smart will also provide high-speed Wi-Fi and install quick response (QR) codes and NFC (near-field communications) chips on markers in selected areas to enable access to additional travel information via phone scan. Plus the deployment of high-speed Wi-Fi at tourist hubs available at airports, seaports, and transportation terminals all over the country, as well as in hangout places such as food parks, providing even more connectivity to mobile users on-the-go.

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About The Author

Raymund Ravanera is an accomplished and experienced graphic designer with almost 20 years of creative expertise working in the graphic design industry. He loves the latest gadgets, food and movies. Currently, he owns and manages megabites.com.ph, an online technology and lifestyle blog since 2015.

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