Citrine One, a communications agency based in Malaysia with 19 years of experience, announced on Friday the establishment of its international business outfit, Citrine One Global, to focus on cross-border business activities starting with the Southeast Asia (SEA) region and Australia. Citrine One Global is set to provide multi-tier strategic communications services in multiple territories through its network of professional partners and affiliates.
Citrine One Global is structured as a gateway for Malaysian businesses seeking strategic communications services in new markets and for international businesses looking for a footing in Malaysia and other SEA countries. Inter-referral and coordination within the alliance will ensure smooth delivery of campaign messaging for the clients.
Among the affiliates under Citrine One Global Network of Professionals are Ardent Communications (Philippines), Ying Communications (Singapore), IMAGI PR (Indonesia) and Bass PR (Australia). The list of affiliates is expected to grow as more agreements are formalized in the near future.
Ardent Communications, a highly respected communications agency in the Philippines, echoes the values of partnership in doing business. “We are proud to be part of the Citrine One Global Network. It’s a very timely endeavor with most companies’ business plans flying out the window due to the unprecedented crisis brought by the pandemic. Businesses will need the experience and expertise of seasoned agencies to navigate the new normal. These are the agencies that Citrine One Global brings together. We are greater than the sum of our parts,” said Ana Pista, president and founder of Ardent Communications.
Citrine One Global aims to provide high-quality strategic communications services, including strategic crisis communications, crisis communications training, media relations and social media management. Citrine One Global is also actively seeking new potential affiliates to expand its service territories. Interested agencies are invited to get in touch via [email protected].
