Bayad Center, the country’s most trusted payments authority has rebranded with a new brand identity, logo and tagline as it connects with the new generation of payers, expand its digital footprint, and further contribute to the advancement of the country’s finance sector.
Building on its 20-year history and market leadership, Bayad reinvents itself as a bigger, better, and younger brand to adapt to the evolving financial needs of Filipinos in the face of accelerating digital transformation and recovery from the ongoing pandemic.
Bigger, Better, Younger Bayad
With the rebranding, the paying public can expect a Bigger Bayad as the company expands its service and solutions portfolio, biller, and channel partner network, as well as its onsite-to-online platform. It is a Better Bayad because all the trusted payment solutions – Bills, Instasure (insurance), Load, Travel, Pay-out (loan disbursement), Withdraw (ATM transactions), Remit, and Med-assist (medical reimbursement) – are now under one name. And finally, it is a Younger Bayad as the brand sports a new look and vibe that resonates with the modern generation of consumers who lead dynamic lifestyles, as they establish themselves or build a good life for their families.
Bayad in the new normal
Bayad is continually shaping the payment landscape in the country by boosting its digital presence with the introduction of its revamped mobile app and online payment facility.
The Bayad app is an all-in-one pera transaction platform that provides an accessible, easy, and reliable way of managing funds and earning incentives with family and friends. It is designed for digitally-savvy Filipinos who want to live responsibly and keep their personal expenses in check while earning exclusive rewards. The app carries an array of valuable features such as e-wallet & e-load, bills viewing and payment, personal financial manager, QR payments, rewards, insurance, savings accounts, personal loans, and credit scoring system.
The new Bayad Online, as an extension of the Bayad Centers, offer the same safe, hassle-free, and reliable payment acceptance that is available 24/7 and can be accessed from anywhere in the world.
As a trailblazing feature, both Bayad digital touchpoints significantly benefit Meralco customers by being the first to introduce a real-time posting of Meralco payments through its system. With a few clicks and taps, every Meralco customer is assured that payments made through the Bayad App and Online are immediately posted in their accounts.
Bayad is available at Google Play Store for Android users and App Store for iOS users. Bayad Online is accessible through https://www.online.bayad.com.
Present during the virtual launch is Lawrence Y. Ferrer, President and CEO of Bayad Center.
