Acer Philippines has partnered with American luggage and travel bag manufacturer Samsonite for its back-to-school promo entitled #CarryOn that was especially made for the millennials. The launch event was held last May 15, 2018 at the Mega Fashion Hall in SM Megamall.
The millennials are of constant thirst for adventure and new experiences, thus prompting the tech giant to use travelling as a motivation to inspire the youth to do well, whether in school or in their professions. Thru this said promo, it encourages the youth to power through the hurdles they encounter in pursuit of their dreams and goals.
The Acer Philippines #CarryOn Back-to-School Promo will run until June 30, 2018, during which every purchase of qualified Acer and Predator laptops, Acer projectors, and Acer desktop will come with FREE Samsonite luggage worth P15,000.
The event also saw the debut of the #CarryOn video, which shows what the back-to-school campaign is all about. The video is directed by Ms. Irene Villamor, known for her works in Camp Sawi and Meet Me In St. Gallen, the film depicts how the youth turn to travelling as a way to cope and re-energize in the face of the stresses of their daily lives.