ECommerce pioneer Lazada’s 11.11 Lazada Biggest Sale is returning this November 11 to 13, and is set to be a platform for brands and sellers to scale and deepen customer connections as shoppers delight in Lazada’s highly anticipated line up of 11.11 shopping deals and Shoppertainment content.
Responding to shifts in consumer behavior to support brand partners and sellers
In a recent study that followed the shopper’s journey from discovery to delivery, Lazada found that more than half (57%) of Southeast Asian consumers now use eCommerce marketplaces as search engines to find what they want.
This means that tools offered by digital platforms for brands and businesses are critical in building sustainable models for the ecosystem, and the reason for Lazada to improve solutions to support our sellers and partners.
“With 67% of shoppers now anticipating our mega campaigns, it is also a great opportunity for our brands and sellers to build deeper connections and touchpoints with new and existing customers who are also excited to join us during 11.11 for our line-up of great deals and Shoppertainment content. Besides delighting our consumers, we’re also here to deliver value to our sellers and serve the needs of our communities as a whole.”, says Lazada Chief Executive Officer Carlos Barrera.
CARLOS BARRERA CEO of Lazada Philippines unveils latest ambassador
“And speaking of BIG BETS, the country has benefitted from many innovations in 2022 alone, all of which have never been seen before. They were invented to provide better experiences, and reach more people. We have the same philosophy at Lazada, and so does our newest brand ambassador, Anne Curtis.
We are thrilled to have Anne join the Lazada family in time for the 11.11 Lazada’s Biggest Sale, who, turns her passions into actions as she successfully balances her roles of being a mother, wife, daughter and friend, and whose values align with ours. She truly went beyond every expectation, and deserves to be called the country’s one and only Multimedia Star.
She truly is inspiring for all Filipinos. We at Lazada always value what makes the Filipinos’ hearts beat, and we cannot wait to take our partnership with Anne to the next level.”
Discover fashion and beauty trends
With the launch of the LazBeauty and LazLook features on Lazada, shoppers can now enjoy curating trendy and affordable fashion outfits and browse popular beauty products and reviews in one app.
From November 7 to 13, the LazLive+ Festival will also deliver an exciting line up of livestream episodes hosted by fashion, beauty, and tech experts and Lazada brand ambassador Alden Richards, themed around inspiring consumers to take action and pursue their passions.
Lazada’s 11.11 Biggest Sale offers up to 90% off Branded LazFlash Deals, fast and free shipping (no cap, no minimum spend), and stackable vouchers for bigger savings. Look out also for the Shoppertainment programs featuring performances from top artists and chances for customers to win vouchers and other prizes.
To know more about Lazada and its latest innovations, visit https://www.lazada.com.ph/ now. Stay updated on all the programs and promos of #LazadaPH by following https://www.facebook.com/LazadaPhilippines and https://www.instagram.com/LazadaPH/.
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