Tanduay makes it as the world’s top-selling rum for the third consecutive year with the suuccesful efforts of its international partnerships and global expansion acquiring its worldwide sales.
Tanduay Rhum sold 20.5 million cases in 2019, an increase from its 20.1 million cases in 2018, according to Drinks International magazine which hands out the awards.
Tanduay products are currently available in Florida, New York, New Jersey, Illinois, California, Wisconsin, Tennessee, Michigan, and Guam in the U.S, and will be available in Hawaii, Indiana, Nevada, and Minnesota within the year.
“Being declared the World’s Number 1 Rum for the third year is an achievement not just for Tanduay but for the entire country as our products are proudly Philippine-made using materials sourced locally. We celebrate this feat with our fellow Filipinos and we thank our international partners who have helped us market Tanduay globally,” said Tanduay Senior Vice President for Sales and Marketing Paul Lim.
The company has also successfully entered the markets of China, the United Arab Emirates, Singapore, and Australia.
Tanduay is currently working on expanding its product portfolio for both local and international markets.
Early this year, Tanduay won five medals from the Beverage Testing Institute. Tanduay Asian Rum Gold topped the list with a gold medal. Silver medals, meanwhile, were awarded to Tanduay Asian Rum Silver and Boracay Cappuccino Flavored Rum. Tanduay Double Rum and Boracay Coconut Flavored Rum both received bronze medals.
It was in 2018 that Tanduay first dislodged Bacardi on the top spot of the world’s number one rum list. The following year, the Filipino rum maintained its leadership against 153 other brands in the category.
