Contrary to what published surveys indicate, Vice President Leni Robredo is way ahead of her rival Ferdinand “Bongbong” Marcos Jr. as shown by an independent study on Filipinos who have never experienced being a respondent to an election survey.
Brand-Y Research and Market Intelligence tapped some 1,200 Filipinos who have never been officially surveyed as participants in a study conducted from Feb. 16 to 28, 2022.
In the study, participants were asked via online questionnaire on who they will vote for President and Vice President in the May 9 elections.
The study used psychographic identifier for its respondents: Medyo Hirap Pa Sa Buhay (SEC DE), Ok Naman Hindi Mahirap Hindi Mayaman (SEC C), and Komportable At Nakaka-Angat-Angat Na Ang Pamilya (SEC AB).
The overall result of the study indicates that Robredo could get 53 percent of the total vote, while Marcos could obtain just 37 percent of votes come election day.
Consistent with the published surveys, Marcos was the choice of 52 percent of SEC DE or the majority of the population (58 percent) while Robredo got 36 percent, a vast improvement from the usual 16-20 percent rating she obtained from previous surveys.
Robredo however, easily won SEC AB (1 percent of population) and C (41 percent of population) with 96 percent and 76.8 percent, respectively.
The numbers for Robredo could increase as members of SEC DE are more likely to change their choice of candidate before the elections.
In addition, Robredo also enjoys immense popularity online as she topped both Google Trends and Facebook Analytics.
The Vice President topped Google Trends from Feb. 5 to March 2, 2022 with an aggregate score of 107 from searches using the keywords “Leni” and Robredo” and from positive engagements, way ahead of Ferdinand “Bongbong” Marcos’ aggregate score of 79.
Google Trends has been successful in predicting the outcomes of latest elections in the United States, Greece, Spain, Germany and Brazil.
Robredo was also ahead by five points over Marcos this month when it comes to Facebook engagement score, which helps measure potential for people becoming voters of a certain candidate. Robredo currently has 8 million engagements over her rival’s 7.5 million.
The Vice President is running on the platform of “Oplan Angat Agad”, which is focused on employment, health and education.
She also wants to assure that at least one family member is receiving a monthly salary while those who lost their job will get a three-month financial assistance while looking for employment.
When it comes to health, Robredo has committed to provide each and every families with free doctor and to make health care affordable for all Filipinos. She also aims to provide quality education to students that would help them secure their dream jobs in the future.