Sony announced a new Alpha series interchangeable lens camera for creators, the Alpha ZV-E10. The new camera combines Sony’s advanced imaging technology with extensive usability and a custom-built feature set that is optimized for creators.
At its core, the Alpha ZV-E10 features a 24.2-megapixel (approx. effective) APS-C Exmor CMOS sensor and BIONZ X image processing engine to produce high-quality imagery with high-sensitivity, detailed texture depiction and beautiful natural bokeh. Additionally, the Alpha ZV-E10 includes the acclaimed video-specific features favored in the popular digital camera ZV-1 including “Background Defocus” that can smoothly switch between a blurred (bokeh) and sharp background, as well as the “Product Showcase Setting” mode that allows the camera to automatically shift focus from the subject’s face to an object being highlighted.
The Alpha ZV-E10 features a video-first design in a lightweight form factor (approx. 12 oz. / 343g) and includes the popular side-opening Vari-angle LCD Screen that allows creators to connect external mics on top of the camera. This simplifies their setup while still allowing users to see the screen in selfie shooting mode and from high and low angles.
In addition to the screen, the Alpha ZV-E10 includes several other easy-to-use functions that are specifically designed for still and video, including a new Still/Movie/Slow and Quick motion button located on the top of the camera that allows creators to easily change between their desired shooting mode with just one touch.
The new camera also includes advanced video features such as 4K video shooting and Slow Motion with high picture quality (FHD 120p). Electronic image stabilization with Active Mode is also available and delivers stable video recording even while walking and shooting hand-held. Further, the Alpha ZV-E10’s advanced AF (autofocus) technology provides fast, precise AF with excellent tracking performance, as well as high quality audio for clear sound recording.
Summary of features on the Sony ZV-E10
- Wide variety of compatible lenses in Sony’s E-mount lens lineup
- Fast Hybrid AF and Real-time Eye AF for video, Real-time Tracking that allows the camera to keep track of the subject’s face and eyes for fast and precise autofocusing even while shooting on-the-go and in challenging environments.
- Touch Focus function allows the user to intuitively set the focus position in still images by simply touching the screen.
- Internal Directional 3-Capsule Mic and the supplied wind screen to greatly reduce wind noise. Digital audio interface via Multi Interface (MI) Shoe Cap and a mic jack to connect an external mic.
- Detect the subject’s face and adjusts the exposure to ensure that the face is depicted at optimal brightness.
- Internal 4K movie recording through full pixel readout without pixel binning
- High bit rate XAVC S™ codec at 100Mbps when recording 4K Slow & Quick Motion
- High-speed full HD recording at 120 fps
- Interval Shooting for stunning time-lapse videos
- Hybrid Log-Gamma (HDR) / S-Gamut3.Cine / S-Log3, S-Gamut3 / S-Log3
- Easy-to-hold body grip and large MOVIE button that is conveniently located on top of the camera.
- A recording lamp (tally light) is also provided on the front face of the body for an at-a-glance indication of recording status.
- A unique feature of the Alpha ZV-E10 is the zoom lever that can operate optical zoom with power zoom lenses and Clear Image zoom with prime lenses. When pairing the camera with a prime lens, the user can zoom without losing video resolution to maintain full 4K video. The user can also choose from 8 zoom speed settings for added creative flexibility.
- Capture up to 125 minutes or 440 images on a full charge so the user can record for long periods without worry.
- Power can also be supplied through a USB Type-C® connector, allowing external batteries to power the camera for extended battery life when shooting on the go.
- Connecting it to a PC or smartphone for increased mobility while streaming with no additional software needed.
- Supports standards used for USB cameras like UVC (USB Video Class) / UAC (USB Audio Class). The Alpha ZV-E10 also allows users to connect to a power supply via USB cable while livestreaming for longer usage. For added convenience, the user can assign this function to a custom button to start streaming instantly.
- Users can transfer files from an SD card in the camera to a smartphone (mobile device) via Bluetooth even if the camera is powered OFF.
Pricing and Availability
The Alpha ZV-E10 is available in black and white. Its kit package is priced at P39,999 that includes an E PZ 16-50mm F3.5-5.6 OSS power zoom lens. Pre-order in the Philippines starts from July 28 to August 22, 2021 in all Sony Authorized Camera Dealers nationwide. Customers are also entitled for a special discount on select Sony lenses to partner with the Alpha ZV-E10.
For a full list of specs and information, please visit: https://www.sony.com.ph/electronics/interchangeable-lens-cameras/zv-e10.
Exclusive stories and exciting new content shot with the new camera and Sony’s other imaging products can be found at https://www.sony.com.ph/alphauniverse/home, a site created to educate and inspire all fans and customers of Sony ? – Alpha brand.
A product video on the new Alpha ZV-E10 can be viewed here.
