The Philippine National Bank (PNB) marked its 105th anniversary on Thursday with the official launch of the New PNB Digital App and the premiere of the bank’s new ad campaign featuring the “DongYan” power couple, Dingdong Dantes and Marian Rivera-Dantes. This is considered a comeback for DongYan who first did a TV commercial for PNB five years ago for the bank’s centennial celebration.
“We are celebrating our 105th year milestone confident that we aged stronger and better, and even became ‘younger’ as we harness digital technology to make our banking services more reliable for our customers, especially to couples like the DongYan with several financial transactions to take care of. Life simply gets easier with the new PNB Digital Banking App by your side,” said PNB President & CEO Wick Veloso.
The DongYan video dubbed “PNB, It Takes a Tandem” created in partnership with the bank’s digital marketing agency DDB-Optimax and uploaded on PNB’s Facebook page and website, showcases how the new app makes banking and, therefore, life easier with the latter being easier, faster, and more secure to use. The omnibus material highlighted the app’s features such as Bills Payment, Fund Transfer, and QR Payment. Aside from these, the app has new features and billers that users need for their everyday banking needs.
To see how DongYan enjoys banking convenience with the new PNB Digital App, watch here:
Download the new PNB Digital App via the App Store or Google Play. Note that the old PNB Mobile Banking app will no longer be available after July 31.
Established by the Philippine government in 1916, PNB is one of the country’s largest private universal banks in terms of assets and deposits. It provides a full range of banking and other financial services to its highly diverse clientele comprised of individual depositors, small and medium enterprises, domestic and international corporations, government institutions, and overseas Filipinos.
The bank has one of the industry’s widest domestic branch networks with 715 branches and more than 1,500 ATMs strategically located nationwide. It has the largest number of overseas offices with more than 70 branches, representative offices, remittance centers, and subsidiaries abroad.
Campaign Credits for “PNB, It Takes a Tandem” video:
PNB:
- President & CEO: Wick Veloso
- Consultant: Renren Reyes
- Sr. Asst. Vice President (SAVP): Leia Michelle Regala-Teodoro
- SAVP: Christopher Gene Lapuz
- Manager 2: Archie Ceasar Matuloy
- Asst. Manager 1: Roby Borja
- Asst. Manager 1: Anna Francesca Angeles
- AVP: Patricia Santos
- SAVP: Josephine Caluag
- Optimax:
- General Manager: Ela Chua
- Head of Strategy: Chewy Chua
- Executive Creative Director: Lilit Reyes
- Creative Director: James Pereda
- Copywriter: Gio Ramon
- Art Director: Patricia Ferrer
- Multi Media Artist: Martin Ignacio
- Account Manager: Andrea Lim
- Producer: Kat Pador
- Social Media Manager: Ria Ilagan
- Digital Manager: Jeff Rosales
- Southern Lantern Studios:
- Director: Sheron Dayoc
- Executive Producers: Tin Velasco, Crisanto Calvento
- Director of Photography: Emil Javier
- Production Manager: Jervy Valencia, Kyle Francisco (Associate)
- Assistant Director: Red Fajardo
- Production Designers: Juan Pablo Pineda III, Kim Perez
- Editor: Jerick Alcancia
- Colorist: Dia Magsaysay-Sigua
- Sound Designer: Willie Apa
