Maxime, the retail pet food brand of Pilmico Animal and Nutrition Corporation (Pilmico), shares its expertise not just in raising pets but also in pet care retail management through Maxime EntrePETneurship Academy.
Known for its premium dog and cat food, Maxime goes beyond its expertise in formulating high-quality products by providing an educational program open to pet store owners and aspiring pet entrepreneurs for free. Maxime EntrePETneurship Academy aims to strengthen and empower pet care retail owners in their business journey to ensure their current and future financial success. Through programs such as this, Maxime is closer to its goal of becoming a true Partner in Pethood, as part of a greater vision of becoming the go-to brand for pet-related products.
Blessie Zarzuela, National Sales Manager of Maxime, shares that this project intends for the betterment of pet entrepreneurs. “There are a lot of opportunities to improve ways of working and professionalize the way they do things at the store level, and that inspired us to launch Maxime EntrePETneurship Academy. We want to guide pet store owners and help them elevate their business practices. We want to encourage them to think like an EntrePETneur. And as their Partners in Pethood, we aim to provide them with social media content to help them get there,” she said.
Maxime EntrePETneurship Academy has programs designed to equip pet business owners with the right tools and skills that fit the needs of a highly competitive market. Lectures on pet care overview, visual merchandising, inventory management, and more can be accessed in their Facebook group for free. Apart from the bite-size learning videos from field experts, Maxime EntrePETneurship Academy will also conduct sharing sessions with existing and successful pet shop or veterinary clinic owners where they can discuss their best practices, industry updates, and more.
Alongside the online lectures and learning resources, participants can also get exclusive coaching and mentoring from successful pet entrepreneurs. Blessie Zarzuela hopes that the program would help not just the pet retailers but the pet industry as well. “It is our hope that the program would help bring more consumers to the category. We want our retailers to provide an excellent consumer shopping experience,” she said.
Maxime EntrePETneurship Academy is now open to pet retail owners who want to elevate their business with up-to-date information on the pet care industry and learn more about its best practices.
For more information, you may visit: https://bit.ly/MaximeEntrepetneurshipAcademy
