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Young creatives set to join Cannes International Festival of Creativity

Young creatives set to join Cannes International Festival of Creativity

Ali Sadsad (Left, in blue) and Nori Hernandez (Right, in plaid) were recognized for their Volunteer’s Ink campaign. They were chosen to represent the Philippines at the Cannes International Festival of Creativity. In the photo with Sadsad and Hernandez are Bryan Siy, Vice Chairman of the Creative Guild of the Philippines and Merlee Jayme, Chairman of the Creative Guild of the Philippines at the Kidlat Awards held last April 26.

Two young creatives are about to embark on an adventure of a lifetime as they are set to represent the Philippines in the Young Lions Competitions of the prestigious Cannes International Festival of Creativity to be held at the eponymous City of Cannes, on the scenic French Riviera.

Ali Sadsad and Nori Hernandez of Publicis JimenezBasic will go to France this month to duke it out with other young creatives from around the world. The two were chosen by the Association of Accredited Advertising Agencies (4As) Philippines Creative Guild to represent the Philippines after they competed against other teams from agencies in the country to create a campaign that enticed the youth to volunteer for the Parish Pastoral Council for Responsible Voting (PPCRV).

The campaign that Sadsad and Hernandez developed is called Volunteer’s Ink, inspired by the trend of millennials posting images of their fingers with indelible ink to prove that they voted and also as a badge of honor.

The 4As Creative Guild of the Philippines and the PPCRV were impressed with the concept that Sadsad and Hernandez created. In fact, the two were recognized during the Kidlat Awards—the country’s premier event where Filipino creativity, innovation, and ingenuity are celebrated and honored—held last April 26.

Another creative duo will wave the Philippine flag high, this time, in Singapore for the Spikes Asia 2019 Festival of Creativity. Alexa Remalante and Renzo Valmonte of Dentsu Jayme Syfu will head to Suntec in Singapore this September.

For more information about these young creatives and their goal to bring pride to the Philippines, like and follow 4As Philippines (https://www.facebook.com/4AsPhilippines/) and the Creative Guild of the Philippines (https://www.facebook.com/creativeguildph/) on Facebook.

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