SM Supermalls officially launches #WatchSM, its newest entertainment channel on YouTube. It’s the first shopping mall branded entertainment YouTube channel in the Philippines that aims to let SM fans across the globe experience aweSM fun and play anytime, anywhere with their favorite Pinoy celebrities and online influencers plus YouTube sensation herself, SM Elevator Girl, Cheridel!
“SM Supermalls has been dedicated to serving our shoppers online and offline. With the ongoing pandemic, we continue to raise the bar in terms of expanding our omnichannel presence so that we can still bring the joy of being at SM to wherever our shoppers are – and #WatchSM is a natural extension of that,” said Jonjon San Agustin, SM Supermalls senior vice president for marketing.
To kick off the launch, #WatchSM YouTube channel will air back-to-back-to-back livestreams on March 20, 2021 at 11:00am. You can tune in and enjoy the pilot episode of #LOLwithCheridel where SM will be giving away a total of P100,000-worth of SM gift certificates. The program will be followed by #ShopmagConnects and #CheckCyberzone episodes which will treat viewers with more #aweSM gifts and prizes.
#WatchSM will feature regular branded entertainment shows especially produced for the unique interests of YouTube viewers. Some of these include #ShopmagConnects where you can learn tips from your favorite celebrities; #CheckCyberzone highlighting the trendiest gadgets; #FirstDibs where you can get the latest shopping updates; #DineInSM Vlogs for you to find out the best dine-in spots at SM; #ExperienceAweSM so you can stay updated with the latest events, exclusive announcements, and promos; and the #SMoments where you can reminisce about unforgettable and nostalgic moments at SM.
For its online achievements, SM has won the Gold International Stevie Award for the corporate website smsupermalls.com, the Gold Asia-Pacific Stevie Award for SM Supermalls Mobile App, and the “Best Marketing and Communications Campaign in the Philippines” award from Dragons of Asia for the #SMoments Video Series digital campaign, among others.
So, don’t miss out on all the fun and exclusive news! Visit the #WatchSM YouTube channel and don’t forget to like and subscribe.
For more aweSM fun and play videos that your can experience anytime, all the time subscribe now to #WatchSM via youtube.com/WatchSMnow.”
