The National Basketball Association (NBA) team up with Vivo for a multiyear marketing partnership that will make Vivo the Official Smartphone of the NBA in the Philippines.
The agreement was made official at the Sofitel Harbor Garden Tent last December 6, 2018 present during this momentous milestone for the leading smartphone company are Vivo Philippines Chief Executive Officer Ted Xiong, Vivo Executives, NBA representatives and a surprise guest no other than NBA Champion and seven-time NBA All-Star Alonzo Mourning.
Mourning was selected 20‘ overall by the Charlotte Hornets in the 1992 NBA Draft and named to the NBA All-Rookie First Team in 1993. A one-time NBA Champion with the Miami Heat, Mourning played 15 seasons in the NBA with career averages of |7.l points, 8.5 rebounds. and 2.8 blocks. which led to two Defensive Player of the Year awards and two All-NBA and All-Defensive Team selections ln 2014, he was inducted into the Naismith Memorial Basketball Hall of Fame.
Some of the programs and activities that Vivo and the NBA that will be producing via the said partnership are:
Presenting Partner of the NBA Playoffs Bracket Challenge a fantasy basketball game that allows participants to submit their NBA Playoffs predictions. As an official partner of the Jr. NBA in the Philippines and NBA 3X Philippines, Vivo will leverage the league’s youth platforms to stage interactive fan activities and showcase its latest mobile devices.
Jr NBA. the league‘s global youth basketball participation program for boys and gills, teaches the fundamental skills and core values of the game at the grassroots level in an effort to enhance the youth basketball experience Since its launch in 2007, the Jr NBA Philippines program has reached more than I.7 million players, parents and coaches nationwide.
Vivo will be integrated into content on NBA Facebook, including select game highlights, vignettes and photos.
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