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Viu Original gives a Filipino spin to the K-Drama craze with K-Love

Viu Original gives a Filipino spin to the K-Drama craze with K-Love

Viu, PCCW’s pan regional OTT video streaming service, announced the premier of K-Love, the latest  Viu Original title from the Philippines. Always looking to deliver content from Asia that  resonates with Asian audiences, this series is a homage to fans of K-Drama, a  dedication to all who have cried and laughed along with each episode. Iza Calzado,  Jake Cuenca, Isabelle Daza, Sue Ramirez, and Gabby Padilla lead an all-star cast  that walked the red carpet for the media conference and screening at the Greenbelt  Cinemas on 8 October.

Mr Vinchi Sy-Quia, Assistant General Manager of Viu Philippines, shared how Viu  aims to bring forth top-tier local talent to the global centerstage, “We are thrilled to  start the quarter with a story that will undoubtedly touch Viu-ers’ hearts. K-Love, a  Viu Original from the Philippines, is a testament yet again to our pursuit of working  with the best, contributing to the Filipino creative ecosystem by producing endearing  stories with high standards.”

The award-winning team behind K-Love includes director Bobby Yan, a seven-time  Emmy-award winner, and creator Corinna Vistan, who previously worked at Marvel  Studios as a Content Producer for theatrical releases and lent her expertise to  record-setting blockbusters such as Avengers: Endgame and Ant-Man and the Wasp

During her nine-year tenure at Marvel Studios, she crafted creative content  strategies and produced content such as short films, documentaries, music videos,  featurettes, trailers, and interactive experiences for 19 of the 29 Marvel films  released between 2010-2019.

Corinna shared that K-Love is the first concept she pitched when she became Head  of Content Development for Viu Philippines, “I came home from the US thinking all  my friends were going to ask me about my experience working on Avengers  Endgame, but all they could talk about was their fascination with Korean dramas! I  realised that similarly, K-Dramas had their own set of hardcore die-hard fans. This  world really interested me so I wrote the concept for K-Love.”

Mirroring these fans, K-Love centres on five friends and their stories: Tish, Jay,  Shiela, Val, and Frances. One thing drives all of them despite leading various lives  and facing various challenges – their love for K-drama. There is something about that  moment, when they are engrossed in K-drama land and staring at the screen, that  takes them out of the everyday tedium and makes them realise that their life may be  just as interesting. They will learn how tightly connected and influenced by the world  of K-drama their journeys are as they face the challenges of life, foster friendships,  and experience “kilig” moments.

cont’d…

Aside from the characters, the team’s dynamics behind the scenes makes K-Love  even more interesting.

Follow the K-squad for those “100% relate!” moments and feeling that only K-drama  fans will understand. Don’t miss the premiere of this series streaming on 14 October with brand new episodes every Friday exclusively on Viu and simulcast in 16  markets across Asia, the Middle East and South Africa.

Download the Viu app now to watch your favourite Asian shows and K-Love for  FREE! https://bit.ly/3S7XpmF

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