Visa, the world’s leader in digital payments together with leading e-commerce platform in Southeast Asia and Taiwan Shopee has launched its latest campaign titled “Where You Shop Matters” to encourage consumers to support local businesses and SMEs to go digital following the onset of COVID-19.
The initiative is part of Visa’s broader small business strategy and follows commitments the company has made to support 10 million small and micro businesses in the Asia Pacific, and a global commitment from the Visa Foundation of USD210 million to provide COVID-19 emergency relief for the small business sector.
As part of the said partnership, both companies will help support thousands of local small businesses who are selling on Shopee. Visa and Shopee will be creating campaigns to enable Visa cardholders to enjoy discounts when they shop at these local merchants.
Present during the online press conference are Dan Wolbert Visa Country Manager for the Philippines & Guam, and Martin Yu, Associate Director at Shopee Philippines.
“Furthermore, the partnership with Shopee will help us support thousands of local businesses in the Philippines. We are confident that Filipinos will help support the local economy, especially since our study showed that 95 per cent of Filipino consumers will purchase from local retailers to support small business recovery,” said Wolbert.
The Visa study also showed that 77 percent of Filipino consumers believe it is important for local retailers to have an online presence. To encourage SMEs to go digital, Visa will be providing them with a Visa eCommerce Starter Kit to help them start, manage, and grow their online storefronts. Visa is partnering with BigCommerce to provide onboarding support and special discount rates for SMEs to sign up and start selling online. SMEs can also benefit from a variety of offers, including Office 365 business packages and cashback on Google Ads to help them get their online business up and running. For SMEs with physical stores, they can order free Visa POS signage to build trust with consumers.
To find out more about Where You Shop Matters, please https://www.visa.com.ph/run-your-business/small-business-tools/whereyoushopmatters.html
