Sony has announced “Pawgraphy”, an initiative that encourages paw parents to celebrate the love of their furry four-legged companions through the lens of photography and casual video shooting by posting pawsome photos and videos of themselves and their fur kids on social media.
Sony will also be providing platforms for pet owners to learn about their camera offerings in real time to master the art of shooting photos and videos of themselves with their fluffy companion. Pet owners can also enhance their social media content and make them stand out, using Sony’s advanced camera offerings.
Sony is committed to the pet photography and videography market and will continue to support and engage pet lovers to empower them to easily capture memories and moments of them with their beloved pets.
Pet lovers can visit the tailor-made Pawgraphy microsite crafted by Sony to access a bevy of resources and tutorials made to enrich paw parents aspiring to take beautiful photos and videos of them with their pets. Among these will be a basic introduction to pet photography and casual videography, aimed at inspiring beginners to strive for quality. Other users can make use of videos containing tips and tricks for pet photography and videography as well as gear recommendations to best suit the bespoke needs of their Pawgraphy journey. In the future, these will also be accompanied by Pawgraphy workshops so pet lovers can enrich their skills and learn together on how to take better photos and videos of them with their fur babies.
A limited series of videos containing practical tips and tricks for pet photography and videography hosted by pet owner and photographer – Ainsley Yip and pet owner and videographer Shawne Koh, will be made exclusively available on the microsite.
Pop-up Booth at Ayala Malls Manila Bay
Come and visit Sony’s pop-up booth at the Central Garden Ring of Ayala Malls Manila Bay on March 13-14, 2021 for a chance to win exciting treats from Sony! Have a purrfect day with other pet lovers and enjoy a weekend of fun activities for you and your fur babies as Sony offers free glam up service for pets, agility workshop, and photography and videography demonstration.
Social distancing and IATF protocols will be observed in the event, as well as regular sanitation of products and other equipment inside the booth for the safety of all attendees.
Sony’s Advanced Offerings Simplify Professional Photography
For the Pawgraphy initiative, Sony has the Alpha 7C full-frame compact camera that can turn the work of a casual amateur photographer into beautiful professional grade photographs and the ZV-1 digital camera which can help a casual video shooter create inspiring high quality videos of themselves and their pets. These cameras are bounds better than usual smartphone cameras in the market. The ZV-1 is ideal for capturing casual videos while the Alpha 7C brings professional looking pet photographs to everyday pet owners, no matter their level of experience.