Union Bank of the Philippines (UnionBank) recently launched five new The ARK branches in key cities all over the country to further strengthen its digital offers and enhance the digital banking experience for its customers
The new branches are located at the UnionBank Plaza in Pasig City; 32nd Street in Taguig City; Binondo in Manila City; as well as a branch each in Cebu City and Davao City. This brings the bank’s total number of fully digital branches to 15, following the first ARK branch that was launched in late 2017 and the nine ARKlites – smaller, stripped-down versions of The ARK – that were launched last year.
To make the experience more relevant to customers, each branch is designed to prioritize services that match the needs of the clientele depending on the location. This will ensure that the pain points of customers are addressed and they are able to maximize their visit.
In 2017, UnionBank launched The ARK, the first-ever fully digital and paperless bank branch in the Philippines. Since then, the bank has won recognition from numerous organizations all over the world, including Best Branch Customer Experience in the Asia-Pacific at the Retail Banker International Customer Experience Financial Services Awards, and was cited by finance website The Financial Brand as among the Top 14 best bank branch designs in the world.
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