Union Bank of the Philippines (UnionBank) is set to receive five awards at the annual Frost & Sullivan Asia-Pacific Best Practices Awards banquet to be held at the Shangri-La Singapore. The awards include the 2019 Frost & Sullivan Asia-Pacific excellence in customer experience for the Philippine banking industry in the areas of overall experience, branch experience, ATM experience, mobile experience and net promoter score.
Edurra Talib, senior analyst for customer research of Frost & Sullivan, noted that UnionBank has continuously worked on revolutionizing its business through technology.
These awards acknowledge that the bank’s customer-driven strategy has proven to be the right decision as customers are rewarding it with continued loyalty. This approach is propelling the company to greater heights and the attainment of regional standards and best practices. By achieving a major milestone in developing fully digital bank branches, UnionBank is integrating its services with customer interaction channels, she noted.
The recipients of the annual Frost & Sullivan Asia-Pacific Best Practice Awards were identified based on in-depth research conducted by Frost & Sullivan’s analysts. The award categories offered each year are carefully reviewed and evaluated to reflect the current market landscape and include new emerging trends.
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