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Tough Truck Forland Set to Conquer Philippines’ Infrastructure Developments

Tough Truck Forland Set to Conquer Philippines’ Infrastructure Developments

Forland, in partnership with Solid Machinery and Diesel Parts, Inc. (SMDPI), launched its first-ever exclusive showroom in the Philippines at North EDSA last June 15, 2017. Shortly after its launch, Forland-SMDPI held its groundbreaking ceremony for its first knocked-down (KD) factory in Meycauayan, Bulacan on June 16, 2017. Both ceremonies were graced by the Forland General Manager Mr. Wang Tao together with SMDPI Chairman Mr. Henry Chua Sr. and Director Mr. Henry Chua II. Distinguished guests from the trucking industry and media also witnessed the prior event.

While the administration has never released specifics of the plan as of yet, but it is certain to focus on critical infrastructure projects across the nation. These include transportation, water resource management, sanitation, flood mitigation, maritime ports/harbors, social infrastructure, energy collection and generation, communications technology and more. Given the great distances and load requirements, there will certainly be a need for reliable trucks like those Forland has on offer.

Forland, a competitive truck manufacturer from China is known as the “tough trucks for the tough jobs”. Showing its economical, reliable, and durable appeal in the trucking industry, Forland has been well-received all around the world.

As the core business of Foton Group, Forland, with their advancement on R&D, purchasing, manufacturing, and marketing resources, gained a total sales volume of 4.51 million units. Such accomplishment has made Forland the No. 1 commercial vehicle brand of the Foton Group for 19 years. It also offers the widest product line-up in the world from cargo trucks, dump trucks, and special vehicles (all-wheel drive and hub-reduction type), up to the special purpose vehicles like concrete mixers, environmental sanitation equipment, truck cranes, and tank trucks.

On top of that, Forland has already successfully sold their products to more than 70 countries around the world and has built 8 overseas KD factories. At present, they have close to 400 sales networks and 300 service networks available to provide superior products and services for consumers globally.

Adapted to Forland’s strategic planning for South Asian and Philippine Market, Forland will expedite the establishment of distribution networks after the launching of its first showroom in the Philippines. By the end of 2017, these networks is expected to reach 15 – covering Metro Manila, Luzon, Visayas and Mindanao. Based on the plan, in next 3 years, Forland Philippines shall achieve the annual sales of 3,000 units. Meanwhile, the KD factory will start its first production by January of 2018 with expected annual production capability of 2,000 units and shall aggressively rise to 10,000 units within 3 to 5 years—contributing to Philippines’ infrastructure development.

Interested parties may visit the Forland showroom at 951 EDSA, Phil-Am Homes, Quezon City or call/text at (02) 924 – 9224 or (0923) 650 – 3465.

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