Hundred of top local brands and organizations have gathered to signed up to be partners in the Brand Pilipinas advocacy which aims to valorize local brands, locally made products and our homegrown artisans.
The launch was held at the Green Sun Hotel in Makati City, with a full day event featured inspiring talks on Why Local B2B Brands are Slaying It, The Search for Origins – The Quest for Relevance in Food, Emerging Social Enterprises, Local is the New Premium Brand Pilipinas- The Arts, and finally, Why the Philippines is Poised to be the Next Tech Hub.
The Brand Pilipinas Conference is organized and supported by the following partners: Brown & Proud Movement, GeiserMaclang Marketing Communications, Group of Five Creative Concepts, IPG Mediabrands, Liwanag ng Kapayaan Foundation, Robin Padilla, United Neon Advertising, and Vidanes Celebrity Management.
Apart from local brands, the movement also saw the participation of individuals and private businesses from various industries.
Brand Pililpinas Movement Co-Convenor actor and Founder of Liwanag ng Kapayapaan Foundation Robin Padilla said: “Ngayon ang oras para ipakita natin sa buong mundo ang ating dangal bilang Pilipino. Matapang, magaling, malikhain, mapagmahal sa bayan. Yan ang tatak ng tunay na Pilipino na kinakatawan ng Brand Pilipinas.”
Brand Pilipinas hopes the movement will influence Filipinos to adopt a “Filipino-first” mentality by choosing homegrown brands over the more popular and highly-commercial international brands.
Guests were also treated to local performances from Dulaang UP and Pilipinas Got Talent star Jade Riccio. The event also featured a fashion show by noted Filipino weave designer Joseph Aloysius Montelibano, a perfect tribute to our Filipino artists.
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