On October 18, 2020, content creators and local celebrities from the Philippines came together for #GenTikTokPH, a two-hour online celebration of Generation TikTok – the diverse community that makes TikTok a place of joy, positivity and inspiration.
Hosted by Macoy Dubs, Generation TikTok was streamed on the TikTok PH account via TikTok LIVE. Viewers were treated to an entertaining program filled with music and dance, side by side with pocket showcases featuring TikTok’s top trends and educational content.
The show was headlined by three local artists who are all avid TikTokers, well-loved by their followers – Actor and singer, Iñigo Pascual, indie folk band, Ben&Ben, and singer-songwriter, Rico Blanco. Each performed a musical set, treating the audience to their top hits and fan favorite tracks.
Interspersed with these musical performances were segments that underscored TikTok’s impactful content, #TikTokU and #itStartsonTikTok. Back in May 2020, #EduTok transformed the platform into a venue for learning everything, from practical life hacks to valuable skills for various careers. Giving the spotlight to educators and professionals like life coach Lyqa Maravilla, pharmacist Arshie Larga and medical intern Kilimanguru. The hashtag is now at 2.3B views and counting.
#GenTikTokPH did not fail to include what TikTok was first popularly known for — trending dance challenges. TikTok dance creators shared the spotlight to pay tribute to one of TikTok’s biggest trends, Savage Love (Laxed Siren Beat). Each creator put their own spin on the popular dance trend, which features a catchy tune by Jason Derulo.
Meanwhile, the recently concluded campaign #itStartsonTikTok showed how the TikTok community pioneered trends and made online stars out of their favorite creators, and established a safe haven for self-expression and showcasing talents online. Adding more color and diversity to the ever-growing platform, veteran actress Gina Pareño testified how welcoming the TikTok community had been to her.
These viral hashtags are nods of approval to the culture that is very Filipino – value for education and love of entertainment.
“Generation TikTok is here. Everyone has a unique talent to share or a compelling story to tell. We are a community that supports and welcomes the creator in everyone. Through positive, joyful, and inspiring stories, we are spreading happiness and hopefully changing the world, one TikTok at a time,” said John Castro, User and Content Operations Manager, TikTok Philippines.
Co-presented by SM Supermalls and Grab, with major sponsor TNT, Generation TikTok was truly a memorable event for all those who took part in the program, and the audience who enjoyed the show.