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The Associated Press gear up all visual journalists globally with Sony imaging products

The Associated Press gear up all visual journalists globally with Sony imaging products

AP video journalist Renata Brito covers protests at the Spain-France border, 12 Nov, 2019, using Sony equipment

Sony Electronics Inc. partners with The Associated Press (AP) for a new collaboration that will make Sony the exclusive imaging products and support provider for AP news photographers and video journalists in nearly 250 locations in 100 countries.

AP provides factual, compelling journalism in all formats, including 3,000 photos and 200 videos each day. It has a distinguished history of powerful visual journalism, winning the 2020 Pulitzer Prize for Feature Photography — AP’s 54th Pulitzer and 32nd for photography — and garnering recognition from the Royal Television Society for excellence in video.

A wide variety of Sony’s imaging solutions products will begin delivery immediately, including the full-frame mirrorless Alpha cameras, 4K XDCAM video cameras and an assortment of Sony’s 57 E-mount lenses including G Master models.

When the transition to Sony is complete, AP’s video journalists and photographers will for the first time be equipped with the same brand of cameras, allowing for seamless collaboration among the news agency’s journalists as they tell the world’s stories in whatever medium is right for the moment.

AP visual journalists will be able to share Sony’s cameras and lenses, as well as the images they capture, to produce a news report unhindered by technical limitations.

In this photo shot on Sony equipment, Georganne Moline competes in women’s 300-metre hurdles at the Weltklasse Zurich Inspiration Games at Mt. San Antonio College, 9 July 2020 in Walnut, Calif (AP Photo/Ashley Landis)

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About The Author

Raymund Ravanera is an accomplished and experienced graphic designer with almost 20 years of creative expertise working in the graphic design industry. He loves the latest gadgets, food and movies. Currently, he owns and manages megabites.com.ph, an online technology and lifestyle blog since 2015.

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