Famous Swiss watchmaker TAG Heuer unveiled its newly renovated boutique to the public held located at Trinoma Mall, Quezon City.
It’s the first boutique in the Philippines to premiere the new global concept – a new look that portrays TAG Heuer’s aim to not only to keep the research and developments of the products but also expand the brand’s influence of the #DontCrackUnderPressure and avant-garde spirit to the younger generation.
In an afternoon of food, drinks and the unveiling is graced with valued media partners, Ayala Malls management, and from the Philippine Basketball Association players like June Mar Fajardo, Scottie Thompson, Chris Newsome, Jio Jalalon, Asi Taulava and Sean Anthony.
Another highlight of the event was the unveiling of the first ever local Friends of the Brand (FOB) and their official campaign. Two years in the making, as TAG Heuer in together with the Philippine Basketball Association is proud to announce the extension its partnership and the collaboration with the local Friends of the Brand.
The players’ achievements in their respective PBA careers greatly reflects the #DontCrackUnderPressure attitude and is one of the reasons why they fit perfectly with the TAG Heuer Brand.