With aggressive and competitive marketing strategies, pioneer compact car distributor Suzuki Philippines Inc. (SPH) concludes 2018 with 2.5 percent year-end sales growth and back-to-back awards and recognitions.
SPH sales for 2018 remained on the uptrend despite the slowdown faced by the automotive industry. The steady sales growth is attributed to the warm acceptance of the product and the brand along with successful dealership network expansion.
SPH top-selling vehicles of 2018
Suzuki Philippines will continue to bring chart-topping quality vehicles designed to match the needs and characters of Filipinos and suited to the driving conditions in the country. The Ertiga, Celerio and Vitara remain the best-selling Suzuki models, collectively accounting for 56 percent of total sales in 2018.
The all-time popular family multipurpose vehicle (MPV) Ertiga led last year’s lineup with 30 percent share of sales. Its 7-seater capacity, fuel efficiency, and compact dimensions with spacious interior captured the hearts of many Filipino fans.
While the Celerio ranked second, accounting for 14 percent of sales and the subcompact crossover Vitara with 12 percent share of sales.
Back-to-back awards and recognitions
In addition to its outstanding sales performance for 2018, SPH marks another year of successive awards and accolades. The Vitara, Jimny and Dzire bagged awards from well-known award-giving bodies.
The refreshed and innovative Vitara, introduced in late 2017, continues to hug the spotlight. After winning the CAGI Car of the Year Award under the Subcompact Crossover Category in 2017, Vitara made it to last year’s Car of the Year Awards by Top Gear Philippines. It ranked fifth on the editor’s top 5 industry picks and bagged the Reader’s Choice Value Pick Award, which was based on readers’ and online followers’ votes.
The Jimny was named Best Value for Money under the subcompact SUV Category during the 2018 STV Media’s Choice Award. Aside from its iconic look, this off-roader SUV features a sturdy yet compact body.
The recently launched Suzuki Dzire also stood out in its category, successfully bringing home the Best Mini Compact award from the 14th Annual C! Awards. Its compact dimensions and innovative technology make this sedan the smart choice for Filipino drivers.
A more competitive industry in 2019
Fueled by the significant milestones achieved during the past year, SPH is even more passionate and dedicated to boost its foothold in the local automotive industry. Filipinos can look forward to more aggressive and strategic marketing efforts, new product launches, dealership openings and top-quality services from SPH this year.
A new and improved Ertiga is expected to be available early this year. With its more sophisticated look and improved drivability, the 7-seater Ertiga is sure to capture the hearts of Filipino families.
The relentless excitement among local car enthusiasts and fans of the iconic 4×4 Jimny 2019 will not be in vain as the most-anticipated car of 2018 is set to penetrate the local market this year.
2,723 total views, 2 views today