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StratMark 2024: Shaping the Future of Marketing Through AI and Sustainability

StratMark 2024: Shaping the Future of Marketing Through AI and  Sustainability

The Strategic Marketing (StratMark) Conference 2024 is set to transform marketing education by emphasizing the integration of artificial intelligence (AI) and sustainability. Organized by the Philippine Marketing Association (PMA), this annual gathering brings together industry leaders, students, and educators to explore innovative marketing strategies. The main venue will be in Quadricentennial Pavilion in University of Santo Tomas, but several key institutions nationwide have been selected to host local editions of the event.

Central Luzon State University (CLSU) is honored to be one of these chosen venues, with the CLSU Junior Marketing Association (JMA) and the College of Business Administration (CBA) at the forefront of organizing the local conference. StratMark at CLSU promises to be a transformative experience for students, offering insights into the rapidly evolving marketing landscape and how they can excel in this dynamic environment.

CLSU is excited to feature two esteemed guest speakers: Ms. Mary Faith Abaño, CPM, a former president of the Philippine Marketing Association, and Mr. Marco Montes, CPM Asia, the 2024 VP and Membership Director of the PMA. Both will share their expertise to inspire the next generation of marketers. Ms. Abaño will present on “Social Marketing Principles,” focusing on how brands can effectively engage with communities and develop value-driven campaigns that resonate deeply. Mr. Montes will explore “Sustainability Marketing,” detailing how businesses can incorporate eco-friendly practices into their strategies for long- term success.

These discussions will provide invaluable insights for students, especially those aspiring to enter the marketing field. Grasping the principles of social marketing and sustainability allows future marketers to align businesses with consumer values, foster trust, and distinguish themselves in a competitive landscape. StratMark 2024 aims to equip CLSU students with the essential tools and knowledge needed to thrive in this AI-driven, sustainability-oriented era.

As part of a broader initiative to prepare students for the challenges and opportunities within today’s rapidly evolving marketing industry, this PMA- organized event underscores the importance of innovation and leadership. With AI reshaping traditional marketing practices and consumers increasingly prioritizing sustainable solutions, StratMark 2024 will serve as a vital platform for nurturing the country’s future marketing leaders.

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About The Author

Raymund Ravanera is an accomplished and experienced graphic designer with almost 20 years of creative expertise working in the graphic design industry. He loves the latest gadgets, food and movies. Currently, he owns and manages megabites.com.ph, an online technology and lifestyle blog since 2015.

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