The Internet Mobile and Marketing Association of the Philippines (IMMAP) will stage the second digital congress (DigiCon), the biggest gathering of marketing practitioners this year. Carrying the theme “DX: The Culture of Digital Transformation,” the event puts the spotlight on culture as a means to help Filipino marketers adapt in this era of digitization. DigiCon 2017 will also be focusing on the new age of storytelling, highlighting topics on virtual reality and immersive storytelling, among others.
For the past couple of years, the marketing world has been abuzz with brand storytelling. As new technologies allow audiences to consume and interact with content across a variety of mediums, marketers and story-makers are inclined more than ever to expand their narrative universes across multiple platforms.
Participants will have the opportunity to listen to content provided by globally acknowledged opinion leaders, among them: Edward Pank, WARC APAC Managing Director.
As one of the pioneers of the advertising intelligence firm WARC in Asia-Pacific, Pank will talk about Effectiveness in Storytelling: Lessons from the World’s Best Campaigns. In his session, attendees will uncover the trends behind the creative, media, and measurement strategies of the world’s best brands.
Other speakers include MullenLove Profero Co-Founder and Global CEO Wayne Arnold, The Walt Disney Company Head of Content and Media for Southeast Asia Gautam Talwar, McCann World Group Creative Planner and Founder of McCann Millennials Shun Matsuzaka, McDonald’s Deputy Managing Director and IMMAP President Margot B. Torres, HubSpot APAC Marketing Strategy & Operations Manager Katrina Too, and GetCraft Co-Founder and Group CEO Patrick Searle.
Last Early Bird Rates
Until the end of September, interested attendees can avail of the last early bird discount, which will apply the following rates from August to September: Per Head: Php 27,000, Group of 3: Php 74,520 and Group of 5: Php 121,500.
To avail of the last early bird rates and group discounts, participants can register through digicon.com.ph, and e-mail firstname.lastname@example.org, call or text 5348580 or 0929-3769198 for any inquiries.
The IMMAP Digital Congress will be held at the Philippine International Convention Center (PICC) on October 11 to 13. For more information on DigiCon 2017, The Culture of Digital Transformation, including how to attend, exhibit or sponsor, visit digicon.com.ph.