Sony announced three new additions to its imaging line-up — the interchangeable-lens camera Alpha 7 IV (model ILCE-7M4) with newly developed 33- megapixel (approx., effective) full-frame image sensor and two new flashes, the HVL-F60RM2 and HVL-F46RM.
The Alpha 7 IV takes ‘basic’ to the next level for full-frame cameras with excellent image quality and performance, redefining the original standard set by the Alpha 7 III. The new model features many of Sony’s most advanced imaging technologies including the latest BIONZ XR™ processing engine and advanced AF (autofocus) capabilities based on the flagship Alpha 1 model, combined with streamlined operability and enhanced reliability for photos and movies, making it the perfect all-around camera for today’s imaging enthusiasts and professionals who shoot all scenarios. The Alpha 7 IV also boasts 33 MP resolution, rich movie expression and various features to support the growing demand for remote communication, bringing new meaning to what a ‘basic’ camera can accomplish.
The new Alpha 7 IV was also developed with environment in mind by using Sony’s original recycled plastic SORPLAS™ for the camera body and the packaging with recyclable materials and less plastic.
The latest processing engine BIONZ XR™ used in the flagship Alpha 1 delivers high-speed AF, uninterrupted continuous shooting at 10fps with AF/AE tracking and a large buffer for a smooth shooting experience. Alpha 7 IV tracks subjects with tenacious Real-Time Tracking and 759 phase-detection AF points in a high-density focal plane phase-detection AF system that covers approximately 94% of the image area.
High quality movie is achieved with 4K 60p recording in Super 35mm mode and up to 4K 30p recording with 7K oversampling in full-frame mode. The new camera also features 10-bit depth 4:2:2 color sampling to enable natural gradation, XAVC S-I™ intra-frame encoding for more efficient editing workflows and XAVC HS™ for doubled compression efficiency.
It also has 5-axis optical in-body image stabilization for a 5.5- step shutter speed advantage, as well as an improved grip for greater comfort and a CFexpress Type A compatible media slot to support media with faster writing and clearance. Additionally, the 3.68 million-dot (approx.) OLED Quad-VGA viewfinder is 1.6 times the resolution of the Alpha 7 III viewfinder, allowing users to benefit from the upgraded live-view image quality that minimizes false color and increases resolution.
The Alpha 7 IV body is built with magnesium alloy to achieve a robustness while minimizing its weight. In addition, the redesigned structure and lens lock button contribute to enhanced dust and moisture resistance.
The connection between the camera and mobile application Imaging Edge Mobile is simplified via Bluetooth, and fast data transfer is possible by 5 GHz/2.4 GHz Wi-Fi.
What’s more, the camera has a range of new features to support live streaming and remote communication without the need of dedicated software. UVC (USB Video Class) and UAC (USB Audio Class) turn the Alpha 7 IV into a high-performance live streaming camera when connected to a computer or smartphone. High image quality such as 4K 15p and 1080 FHD 60p deliver realistic video for remote sharing and the Alpha 7 IV’s digital audio interface can be paired with a range of mics and accessories to deliver high quality sound.
HVL-F60RM2 and HVL-F46RM: Powerful flashes to evolve Alpha Lighting System
The HVL-F60RM2 with GN 60 and 20-200mm coverage and HVL-F46RM with GN 46 and 24-105mm are powerful wireless flashes that offer precise control, enhanced high-speed and intuitive operability. They are designed to meet the needs of both professional and advanced content creators when shooting with a Sony Alpha camera, including the Alpha 7 IV, to offer the ultimate Alpha Lighting System through the flash and camera communicating in detail with each other.
Both flashes have upgraded continuous shooting flash performance, up to 200 times at 10 frames per second for the HVL-F60RM2 and 60 times for the HVL-F46RM. The optimized flash algorithm ensures both flashes are overheat-resistant, and a set of four Ni-MH (Nickel-metal hydride) batteries can power up to 240 flashes with a 1.7 second recycle time for the HVL-F60RM2 and up to 320 flashes with a 2.0 second recycle time for the HVL-F46RM.
Other system benefits of HVL-F60RM2 and HVL-F46RM with an Alpha camera include:
- Flash parameters controlled directly from the menu of a compatible camera
- Flash control linked to camera face detection
- Automatic correction of white balance based on the color temperature information from the flash
The price and pre-order details of Alpha 7 IV, HVL-F60RM2, and HVL-F46RM in the Philippines will be announced soon. For a full list of specs and information, please visit https://www.sony.com.ph/electronics/interchangeable-lens-cameras/ilce-7m4. The accessory (PCK-LG2) Screen Protect Glass Sheet for Alpha 7 IV will be available at the same time.
The camera is also compatible with the Camera Remote Software Development Kit (SDK).
Set your alarms tonight at 7pm for the live unboxing and first impressions discussion about the Alpha 7 IV with Sony Alpha Professional Jiggie Alejandrino and Sony Product Expert Nigel Laxamana.
The HVL-F60RM2 and HVL-F46RM flash will be available in the Philippines soon.
Product videos on the new Alpha 7 IV, HVL-F60RM2 and HVL-F46RM can be viewed below:
- Alpha 7 IV: https://youtu.be/zerSHqKWhYQ
- HVL-F60RM2, HVL-F46RM: https://youtu.be/qHLulq-4Aok
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