Sony announced the long-awaited addition to its acclaimed Alpha 7S full-frame mirrorless camera series, introducing the Alpha 7S III (model ILCE-7SM3).
The ultimate creative tool for video professionals and all types of hybrid still/video shooters, it features a brand new 12.1MP (approx., effective) Exmor R CMOS back-illuminated full-frame image sensor with ultra-high sensitivity and 15+ stop wide dynamic range, a host of impressive video recording capabilities including 4K 120p and 10-bit 4:2:2 color depth, a new heat dissipating mechanism, dual slot relay recording enabling over one-hour of 4K 60p movie shooting until battery ends, a new autofocus system, and touch screen interface and side flip LCD screen.
To compliment the new sensor, it is equipped with a new BIONZ XR image processing engine that provides up to eight times more processing power, minimizes processing latency, and enables many of the hallmark still and imaging features of the camera. The new system also includes the world’s brightest and largest 9.44 million-dot (approx.) OLED electronic eye-level viewfinder and is the world’s first camera with dual CFexpress Type A card slots, enabling high-speed data transfer in a compact size.
The new camera offers a more flexible and efficient post-production workflow with a variety of advanced movie recording modes such as All-Intra and MPEG-H HEVC/H.265 coding (XAVC HS). It has three color gamut settings S-Gamut, S-Gamut3, and S-Gamut3.Cine, allowing users to easily match footage shot on the Alpha 7S III with footage shot on the professional camcorders simplifying multi-camera post-production workflow.
The base ISO has been lowered to 80, resulting in a normal range of 80-102,400 (expandable to 80-409,600 for video and 40-409,600 for stills) to provide more flexible ISO plus wide dynamic range with low noise at all settings.
It also improves AWB (Auto White Balance) performance with a new “Visible light + IR Sensor” that helps to achieve more precise white balance under artificial lighting, including fluorescent and LED lights.
The Alpha 7S III offers Fast Hybrid AF by combining phase-detection and contrast-detection AF, giving it the ability to track subjects over a wide area with outstanding speed, precision and smoothness, even when using a narrow depth of field. Fine focus expression is possible with Sony’s E-mount lenses. For capturing a lot of movement, Real-time Tracking and Real-time Eye AF are available to maintain constant focus on the intended subject.
Touch Tracking allows user to not only initiate Real-time Tracking, but also compose and shoot while using a gimbal or while shooting solo. It’s now possible to Touch Focus during manual focus mode on the LCD screen or remotely from the Imaging Edge Mobile application.
For video on-the-go, it supports Active Mode with 5-axis optical in-body image stabilization for difficult handheld movie shooting. The screen rotates sideways, up and down, and features a 3.0 type 1.44 million-dot (approx.) touch panel LCD monitor, for optimal visibility even in bright outdoor environments.
Boasts of a new Creative Look with 10 presets that can be used for both photo and video shoots, making it easy to create interesting moods right in the camera to be used as is or customized by the user.
The Alpha 7S III includes a fast Hybrid AF system with 759 phase-detection AF points covering 92% of the image sensor. It has the world’s first 9.44 million-dot (approx.), 0.64 type Quad-XGA electronic viewfinder with a high-definition OLED display and refined. The Alpha 7S III viewfinder offers a 0.90x viewfinder magnification, 41-degrees diagonal field of view, 25mm high eyepoint for clear, low-distortion corner to corner viewing. It is also dust, fog and moisture resistant, extremely responsive, and has switchable modes for different subject types.
The Alpha 7S III features two CFexpress Type A compatible media slots which also support UHS-I and UHS-II SDXC/SDHC cards, enabling high write-and-read speeds while keeping the camera body compact in size. High-speed data transfer to a PC is possible at about 1.7 times faster than that of SD card. The dual slots can be set to relay mode for extended continuous recording of even the highest bit rate data as well as simultaneous recording and sort by format type recording.
The Alpha 7S III also features a revised menu structure for easier navigation and touch-responsive menu operation for faster, more intuitive control. A redesigned grip for greater comfort and a secure hold, an improved dust removal feature, plus dust and moisture resistance that maximizes reliability in challenging environments. It includes a durable, reliable HDMI Type-A connector, and is the first Alpha series camera to support USB PD (Power Delivery), allowing higher power to be supplied from an external source so that users can continue to record for extended periods with minimal internal battery usage.
The camera supports 5GHz/2.4GHz wireless LAN (IEEE 802.11ac) and offers MIMO (multiple-input and multiple-output) to improve communication quality by using multiple antennas. It also carries new USB tethering support When connected to a 5G. USB to high-speed wired LAN connectivity also offers stable and fast FTP transfer for both movies and stills. A USB Type-C connector that supports fast SuperSpeed USB 5Gbps (USB 3.2) data transfer is provided, enabling high-speed PC Remote (tethered) data transfer available for smooth handling of large image files.
Availability
The new Alpha 7S III Full-frame Interchangeable Lens Camera will be in the Philippines in October 2020. Pricing will be announced soon.
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For full product details, please visit: https://www.sony-asia.com/electronics/interchangeable-lens-cameras/ilce-7sm3
