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Smart LTE-A upgrade boosts load retail biz in Iloilo City
Smart LTE-A upgrade boosts load retail biz in Iloilo City

Smart LTE-A upgrade boosts load retail biz in Iloilo City

With the improved mobile data experience provided by PLDT wireless unit Smart Communications, Inc.’s (Smart) Long Term Evolution (LTE) and LTE-Advanced technologies. Ilonggos can now enjoy video chatting with loved ones abroad, or playing online games with friends from multiple locations.

Smart’s LTE-A network has brought better experience to individual customers and small businesses alike, just like Fely Esteban, 60, of Brgy. Buntatala, Jaro, Iloilo City is accustomed to customers who would load up at her retail store round-the-clock, because of the call centers, boarding houses and business establishments surrounding her tindahan. While Janet Lindero, 57, a liaison officer at the Iloilo city hall, her regular customers include her fellow city hall workers. Lastly, veteran load retailer Romela Arquio’s store on Jalandoni Street, La Paz, is the top-of-mind loading center in their area in downtown Iloilo City.

Stronger signal, higher income

With Smart’s enhanced LTE-A connection in Iloilo City, Fely, Janet, and Romela, have observed spikes both in customers and sales.

Fely, on the other hand, has observed how her investment in her loading business is now generating returns faster. “My P5,000 load capital is now no longer enough for a weekend,” she shares. “More customers are now coming into my store and buying Smart load following these network improvements.”

Janet also shares how her extra income from the loading business also pays for her family’s internet needs.

LTE-A for work and play

Aside from load, Fely, Janet and Romelda also sell more Smart SIM cards, as word spreads about Smart’s LTE-A network in their area, and more customers avail themselves of data promos, such as GigaSurf 299.

The improved connection also allows these students to swiftly connect with their parents, especially on weekends when they cannot go home due to schoolwork, or for those with moms and dads working overseas

Aside from augmenting her income, Janet said the stronger LTE-A connection has given her family a new bonding activity: Mobile games. Aside from Pokemon Go, young gamers in their area have also been able to play other mobile games, thanks to the improved network.

Making ends meet through retail biz

With increased sales, retailers in Iloilo City are able to better provide for their family’s everyday needs.

On top of her salary as a government employee, Janet said that her earnings from being a Smart retailer has given her enough income to provide for her family—without having to sacrifice spending quality time with them.

Overall use of mobile data is expected to increase now that Smart has deployed LTE-A and carrier aggregation technology on its network. This ultimately aims to improve the mobile internet experience of Smart, Sun and TNT customers across the country.

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