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Smart, local government and InnoPub Media develops travel apps for digital tourism program

Smart, local government and InnoPub Media develops travel apps for digital tourism program

Tourists eager to explore exciting destinations all over the Philippines this summer can get the information they need through local travel apps developed by PLDT wireless unit Smart Communications together with local government units and InnoPub Media. These travel apps and mobile guides is part of a nationwide initiative that can harnesses technology to deliver tourism, cultural and historical information to mobile users.

The program was launched in 2012 and has also been implemented in Baguio City, Cebu, Davao and Metro Manila, among other areas.

For instance, vacationers taking a trip to the Bicol Region are in for a treat. Through the #SoSorsogon travel guide app, they can find a wide array of activities, from swimming with butandings or whale sharks to watching fireflies during river cruises. They can also travel to the picturesque islands of Tikling and Calintaan from Matnog, or check out the Spanish-era houses in Juban.

Travelers going to the Visayas, for their part, may discover hidden gems through the Iloilo Guide. This app can help them plan where to go, stay, eat, get souvenir items and more. It also features important contact numbers, such as of accredited tour guides and local authorities, to help ensure their safety as they go about their trips.

Those who prefer a more laidback itinerary can learn more about the province’s historic edifices and Spanish period churches. The Miagao Church, for instance, is as much a fortress as a house of worship. It was built to withstand pirate incursions and serve as refuge for the townsfolk. They can also visit the San Joaquin Church, whose pediment features in bas relief the Rendicion de Tetuan or 1859 Spanish victory over Moroccan forces in North Africa.

Those who are up for new adventures can head on to the visual and visceral delight that is Antique, which is accessible from Iloilo or Aklan via land trip. After island hopping, windsurfing and kayaking, they can take soothing “kawa” (cauldron) baths in Tibiao. They can also satisfy their craving for sweet treats in Laua-an, which hosts big mills that process Muscovado sugar.

All these information are now at one’s fingertips. The #SoSorsogon app, Iloilo Guide and Antique Guide are just some of the apps developed by their respective provincial governments and tourism offices in partnership with Smart and InnoPub. These apps can be downloaded for free on both Android and iOS devices.

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About The Author

Raymund Ravanera is an accomplished and experienced graphic designer with almost 20 years of creative expertise working in the graphic design industry. He loves the latest gadgets, food and movies. Currently, he owns and manages megabites.com.ph, an online technology and lifestyle blog since 2015.

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