SM Supermalls scored two awards in The International Visual Merchandising (VM) Awards by Retail Design Expo for SM Aura Premier’s A Christmas Under the Sea, winning in two categories – ‘Most Outstanding Feature or Prop’ and ‘Shopping Centres, Town Centres, and Airports’ – at the awarding ceremonies last May 3, in Olympia, London.
SM is the sole shopping mall brand to receive a VM Award, while completing the shortlist for the ‘Shopping Centres, Town Centres, and Airports’ category were SM South Luzon’s Dinos in the Mall and The Podium’s Wintery Christmas.
“These global accomplishments continue to drive our passion for innovation as we develop exciting and meaningful visual display exhibits and executions to elevate customer experiences in SM malls,” said Jonjon San Agustin, SM Supermalls senior vice president for marketing.
Retail Design Expo’s International VM Awards recognize the most outstanding visual merchandising executions and examples of point-of-purchase, window dressing, and displays across all seasons and sectors. On its second year, the Awards garnered over 140 entries worldwide.
In 2017, SM Supermalls won in the VM Christmas Awards for the 2016 SM Malls of Asia Christmas Wonderland mall display, under the ‘Shopping Centres, Town Centres and Airports’ category. SM is the only Philippine shopping mall brand to receive a VM Christmas Award, and was the only Philippine brand shortlisted in the categories, along with Selfridges, QIC Grand Central and Victoria Garden.