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SM Prime Holdings joins Adopt-A-City campaign to raise urgency of PH disaster resilience efforts

SM Prime Holdings joins Adopt-A-City campaign to raise urgency of PH disaster resilience efforts

SM Prime is the first private organization to take part in the Adopt-A-City campaign, investing in the reduction of three cities’ disaster risks. Photo shows (L-R) SM Supermalls COO Steven Tan, SM Prime chairman of the executive committee Hans Sy, CDO mayor Oscar Moreno and National Resilience Council president Antonia Yulo Loyzaga.

Climate change has left the planet vulnerable to the harmful effects of natural calamities. The Philippines is ranked 2nd among the countries that will be most affected by climate change by 2020 (tied with Bangladesh).  Now more than ever, disaster resilience is of the utmost importance to the country.

This was the pronouncement made by National Resilience Council (NRC) president Antonia Yulo Loyzaga during the recent launch of the NRC’s Adopt-A-City campaign. The program is an innovative city-specific partnership model that will link the resources of private sector companies with the Local Government Units (LGUs), academic partners and the communities themselves in transforming their climate and disaster risk landscapes and establishing their resilient LGU systems.

Loyzaga, together with Cagayan de Oro (CDO) City mayor Oscar Moreno, and SM Prime Holdings Inc. chairman of the executive committee Hans Sy, signed a memorandum of understanding to seal the partnership for SM Prime Holdings to become the first private organization to take part in the campaign.  

In addition to Cagayan de Oro City, SM has pledged to support the cities of Naga (Bicol) and Iriga, investing in the reduction of these cities’ old and new disaster risks and helping them immediately recover after possible disasters or unforeseen events.

SM has also been involved in other sustainability projects such as recycling their water and installing catchment basins in their malls to avoid flooding.

For more information on how to adopt a city, visit the National Resilience Council website (https://resiliencecouncil.ph/) for more info. To know more about ARISE Philippines, you may contact its secretariat via email (arisephilippines@smprime.com) or check out https://cc.preventionweb.net/arise/asia_pacific/arise_philippines.

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