The Guam Visitors Bureau (GVB) proudly announced that it has worked with over 160 local vendors to generate more than 250 offers for the seventh annual Shop Guam e-Festival. The GVB signature event was launched last Saturday, November 10, 2018, and will run through February 10, 2019. It also kicked off a yearlong Shop Guam campaign that will continue into four promotional seasons.
The free Shop Guam mobile app is available in six different languages and also serves as a visitor guide with sections featuring local events and businesses found only on Guam. The state of the art mobile app additionally utilizes new QR codes that merchants can scan for shoppers to redeem offers. It will alert users through real-time push notifications when they are nearby Shop Guam merchants.
Shop Guam Ambassadors to help promote e-Festival
Eight social media ambassadors from Japan, Korea, Taiwan, China, Hong Kong, the Philippines, Russia, and North America have been selected by GVB to assist promoting the Shop Guam e-Festival in their respective countries. Their combined fan base on social media totals more than 12 million. The digital influencers include Chihiro Inohana (Japan), Jin So Young (South Korea), Eliana Lee Yu (North America), Lien Hsia (Taiwan), Kabee Cheung (Hong Kong), Denise Laurel (Philippines), Sai Sai (China) and Karina Titova (Russia).
A user-generated content (UGC) campaign has also launched to promote Shop Guam by encouraging shoppers to post their shopping experience on social media and tagging GVB so their content can be shared worldwide. The Shop Guam UGC campaign is linked to the second year of the #instaGuam campaign.
Growth of Shop Guam
Shop Guam has attracted 1.8 million visitors to Guam since the campaign began in 2012 and has generated over $68 million in media value. GVB has worked with 784 local merchants and promoted their 1,213 offers in the past six years. The mobile app has been downloaded just under 130,000 times.
For more information or to join the 2018 Shop Guam campaign, contact GVB Shop Guam Co-Op Liaison Robbie Gerrie Bautista at firstname.lastname@example.org or 671-797-9900. The Shop Guam mobile app is available for free on Google Play and Apple iTunes.
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