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Shell launches Women! Drive the Future campaign
Shell launches Women! Drive the Future campaign

Shell launches Women! Drive the Future campaign

In celebration of International Women’s Month and Pilipinas Shell’s is launching a campaign to provide a platform that will empower women to take control in making the future and help erase the stigma against women drivers.

Dubbed “Women! Drive the Future,” the campaign aims to help drive out gender stereotypes and support the many meaningful journeys that women embark on every day. It serves as a call-out to all women to embrace their capability to believe in their capabilities, embrace their passions, and go where they want to go.

Pilipinas Shell has been coming up with several initiatives such as:

  • SM Advantage. To create a loyalty program and reward them with exciting shopping opportunities every time they gas up.
  • Shell stations are also designed to provide convenient, refreshing retail experience – from putting up well-appointed comfort rooms to offering a wide range of healthy products at Shell Select and Deli2go.
  • Partnering with the leading driving school network in the Philippines, A-1 Driving School. With their expertise in providing driving education, A-1 supports the campaign’s goal to break the stigma through knowledge sharing.

Racecar driver Michele Bumgarner, and Baby Barangay members Kelly Misa-Fernandez, Patty Laurel-Filart, and Bianca Santiago-Reinoso were also present in the Women! Drive the Future launch event held at Blackbird at the Neilson Tower in Makati City. Joining them as well was Rowie Abracero, Directress of the Girls Racers club—the first all-female car enthusiast club in the Philippines. The ladies participated in the hands-on demonstration of A-1 where they had a refresher on tire changing, dealing with a dead battery, and performing a lubricant check.

The event is first of three activations in spreading the call for women to drive the future. Pilipinas Shell, along with their partner, A-1 aims to flip the stigma against female drivers and empowering all women across the country with upcoming events in Cebu and Davao.

For more information, visit www.shell.com.ph

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About The Author

Raymund Ravanera is an accomplished and experienced graphic designer with almost 20 years of creative expertise working in the graphic design industry. He loves the latest gadgets, food and movies. Currently, he owns and manages megabites.com.ph, an online technology and lifestyle blog since 2015.

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