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Rolls-Royce released ‘Inspiring Greatness’ film with award-winning photographer Cory Richards

Rolls-Royce released ‘Inspiring Greatness’ film with award-winning photographer Cory Richards

Rolls-Royce speaks with award-winning National Geographic photographer and explorer Cory Richards, in the latest in a series of ‘Inspiring Greatness’ films created by the marque. Inspiring greatness is central to Rolls-Royce’s philosophy, from hand-building each motor car at the marque’s Global Centre of Luxury Manufacturing Excellence at Goodwood in West Sussex, to creating an Application named Whispers, specifically to inspire greatness for clients around the world.

The film explores Richards’ insight on risk-taking and striving for perfection, an affinity he feels he shares with Rolls-Royce. From a challenging childhood to summiting Everest without the use of supplemental oxygen, Richards’ life has followed an irregular path. His photography has taken him across the world – from the unclimbed peaks of Antarctica and the Himalayas of Nepal to the forgotten war zones of Angola, Uganda, and Pakistan. In 2011, he climbed Pakistan’s Gasherbrum II, making him the only American, and one of only a few people, to climb the 8,000 metre peak, in winter. It was on this climb that he survived an avalanche on the descent, taking an extraordinary photograph of himself just moments after his recovery.

In 2018, Richards took part in ‘The Final Challenge’ which followed his journey to some of the most remote parts of Scotland, the United Arab Emirates and the United States of America in a camouflaged Rolls-Royce Cullinan, testing it to the point of destruction and ultimately proving it highly capable on all types of terrain. Richards documented the challenge as Cullinan undertook these final trials ahead of its world debut in May 2018.

‘Inspiring Greatness’ is a series of films created by Rolls-Royce, with previous episodes including Moving Image Artist Refik Anadol, Ndebele Artist Dr. Esther Mahlangu and Portrait and Fashion Photographer Rankin, available to view at www.rolls-roycemotorcars.com

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About The Author

Raymund Ravanera is an accomplished and experienced graphic designer with almost 20 years of creative expertise working in the graphic design industry. He loves the latest gadgets, food and movies. Currently, he owns and manages megabites.com.ph, an online technology and lifestyle blog since 2015.

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