With strong consumer spending in retail, donning stylish outfits is definitely back in season. The SM Store saw a resurgence in its fashion department with the lifting of community restrictions that drew more crowds in stores and malls. Moreover, demand for fashion items was spurred by the resumption of school and face-to-face classes and the return to office set-up.
Dhinno S. Tiu, The SM Store Executive Vice President for Operations and Sales Support said that with the easing of community restrictions, SM Store’s fashion categories that include clothes, shoes, bag, accessories and beauty, ended the second quarter on a high note, reaching 95% of pre-pandemic sales.
“The resurgence of fashion has been driven by more energized spending as the economy reopens. To meet this vibrant demand, we ensure that we provide relevant and up-to-date merchandise and constantly innovate to address the Filipino shopper’s ever-changing needs,” Mr. Tiu said.
Emerging trends
Style trends shifted dramatically in the couple of years of the pandemic. Whether staying or working from home, people leaned towards comfortable lounge garments. ‘Athleisure’ also emerged to reflect a more active lifestyle.
Work outfits at The SM Store
People also started to bike to work, first arising from mobility restrictions but extending towards the promotion of one’s health and wellness, which required the appropriate and necessary gear.
