RDB starts the new year with a spring in its step, as it extends operations to the Lion City with its newest Singaporean partner and local expert, Sherman Tan. As one of Southeast Asia’s trading capitals and home to most International organizations’ Asian hubs, it was no surprise that Singapore was the chosen destination for RDB APAC’s ?rst step out of Manila. Despite stringent travel restrictions currently in place in most of Asia, in good RDB form, it all happened virtually through varying time zones and without any RDB team member ever setting foot on Singapore.
Building a bridge towards their Southeast Asian neighbor did not happen overnight. The foundation was laid by two old con?dantes and work colleagues. RDB APAC’s Managing Partner, Jerianne Ejercito, and Sherman Tan are old buddies in the world of Media in the region. Both made waves together during the last Southeast Asian Games (SEA Games) hosted in the Philippines, teaming up with Havas Ortega to bring the sporting event’s marketing to life. Their already proven partnership has planted not only a seed of friendship, but con?dence and trust in each other’s ability to work across borders, markets, and competences. Years later, they ?nd themselves chasing the same north star once again, this time under the RDB banner, inspired by the same ideals in building a more sustainable Asia Paci?c.
“I’m extremely excited to be part of the RDB Global team and looking forward to my new role with the Agency. I see an opportunity with RDB’s strength in Content Creation and Brand Development, using my experience and network, I’m con?dent we can grow the agency’s business in APAC.” – Sherman Tan, RDB Singapore Managing Partner
With more than 30 years of experience in Sponsorship, Commercial Partnership Development and Event Management across the region, Sherman is an invaluable resource and addition to the team’s Asia Paci?c leadership. His expertise of the market and well-cultivated relationships in Singapore compliment the regional team’s experience in Indochina. So, it comes to no surprise that those speci?c countries are to be the focus of his work for RDB – helping build and nurture connections with like-minded brands and organizations in the region to further develop and successfully build RDB’s commercial business together with the APAC team.
“Sherman and I have worked together before on several large scale projects in Manila, Singapore, and Malaysia. His expertise and experience in the Asia Paci?c region, will be a valuable asset and a perfect complement to the already existing talents that the current RDB team has. His eagerness to uncover key sustainability challenges can help not only RDB but also our clients reach new heights as we make better social and environmental impacts. I am looking forward to working with Sherman again.” – Jerianne Ejercito, RDB APAC Managing Partner
With a friend and ally in Singapore, RDB Asia Paci?c is dreaming big for 2022. With projects already lined up for the year, the regional of?ce has its eyes set on growing its portfolio of clients in several countries in Asia. While on the operational front, RDB APAC is looking to expand its team even further. Currently recruiting a sales team that would support both the agency and its sister consulting company, Allmende in its future ventures in Asia Paci?c and beyond.
