RD Pawnshop, Inc., one of the country’s leading pawnshop brands, marks another milestone as it celebrates its 45th anniversary coinciding with the unveiling of their newest marketing campaign to further promote and show its customers they are true to its commitment to providing quality services to all Filipinos.
The official announcement was made thru a virtual press conference attended by RD Pawnshop executives Debbie Ann Riveral, Managing Director; Alma Pascual, General Manager and their brand ambassador Pokwang, an inspiring comedienne, actress, television host, and singer.
The newest marketing campaign titled “Magandang Bukas” emphasizes its promise of being a companion of all hardworking Filipinos, through and through, especially amid the current pandemic.
With its “Magandang Bukas” campaign, RD Pawnshop shows further that it is one of the most approachable pawnshops in the country. As it understands every Filipino’s sacrifice, the company now offers lower remittance rates and higher appraisal values with zero advance interest.
The new campaign will be using traditional advertising as well as digital online content from billboard, radio, television, and social media to further showcase the services of RD Pawnshop.
Billboard Ads
Social Media Content
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“At RD Pawnshop, we recognize the value of stability from beginning to end, which helped us thrive for 45 years in service. We want to share this value of stability with Filipinos as we will always be happy to serve and accompany them in every part of their journey. We also want to continue being a source of hope and partner until they make all their dreams happen, hence our new tagline “Kasama mo, Hanggang sa Magandang Bukas.”
Alma Pascual, General Manager, RD Pawnshop
RD Pawnshop has a workforce that are trained with excellent customer services and practices, it assures Filipinos hassle-free, reliable, and fast transactions. Aside from pawning, RD Pawnshop provides other services, such as e-loading, bills payment, and insurance services.
RD Pawnshop also announced that it will open 40 more branches this year located at NCR and soon in Mindanao with on-going plans on expansion in the southern area of the Philippines.
RD Pawnshop was founded in 1976 by Rodrigo E. Rivera Sr. and his wife Dolores Chua Rivera in General Santos City. It is part of the conglomerate RD Corporation dedicated to providing clean, conscientious, and respectable services.
To learn more about RD Pawnshop, visit its website at https://rdpawnshop.com.ph/ or send them an e-mail at [email protected] for inquiries.
