POCO, a leading technology brand among young tech enthusiasts, today hosted the grand launch event for the F7 Series in Singapore, featuring the highly-anticipated POCO F7 Ultra and POCO F7 Pro, witnessed by key media representatives. Designed for all-around excellence and powered by cutting-edge technologies, the flagship duo delivers top-tier speed and efficiency while remaining accessible to more users – staying true to POCO’s mission of providing high-performance technology at an exceptional value.
Double the power, double the performance
At the core of POCO F7 Ultra is the Snapdragon 8 Elite Mobile Platform, Qualcomm’s most advanced flagship chipset. Built on TSMC’s 3nm process, it boosts CPU performance by 45% and GPU by 44% while significantly reducing power consumption. With an AnTuTu score of 2,843,461, it ensures lightning-fast performance for gaming and multitasking.
POCO F7 Ultra also debuts POCO’s first dedicated graphics chip, the VisionBoost D7. Built on a 12nm process, it enhances visuals with Smart Frame Rate (120FPS), 2K Super Resolution, and Game HDR. Dual-core Visuals further improve resolution, frame rates, and HDR quality for YouTube and Netflix.
Running on Xiaomi HyperOS 2, it integrates HyperCore, HyperConnect, and HyperAI for fluid system performance, seamless cross-platform connectivity, and smart assistance via Google Gemini. WildBoost Optimization 4.0 fine-tunes performance, ensuring smooth gameplay with stable frame rates and responsive controls, even in demanding titles like Genshin Impact at 2K/120FPS.
Meanwhile, POCO F7 Pro features the Snapdragon® 8 Gen 3 chipset, offering a balance of speed and efficiency. Running Xiaomi HyperOS 2 and supported by WildBoost Optimization 4.0, it ensures fast, smooth performance across apps and games, with Smart Frame Rate up to 120FPS, including Genshin Impact at 90FPS.
Advanced cooling is key in the POCO F7 Series. LiquidCool Technology 4.0, with a 3D dual-channel IceLoop system and a 5400mm² heat pipe, lowers SoC temperature by up to 3°C, preventing overheating during intense gaming, video editing, and multitasking.
Long-lasting power for nonstop action
With smartphone usage at an all-time high, efficient battery performance is crucial. POCO F7 Ultra features a 5,300mAh battery with 120W HyperCharge for a full charge in just 34 minutes and 50W wireless charging for cable-free convenience. POCO F7 Pro packs a larger 6,000mAh battery with 90W HyperCharge, ensuring long-lasting power for demanding tasks.
Both devices integrate next-generation charging technology for efficiency and durability. The POCO Surge P3 and Surge G1 chipsets optimize charging speed while extending battery lifespan. Even after 1,600 cycles, the battery retains over 80% capacity. Whether gaming or working, these devices deliver fast, reliable charging—even in extreme cold.
Capturing the unseen by bringing precision and creativity to every shot
POCO F7 Ultra features its most advanced imaging system yet, combining a powerful HDR main camera, a flagship floating telephoto lens, and the highest-pixel ultra-wide camera in its lineup. Covering eight focal lengths, this setup ensures exceptional detail and versatility for any scene.
The 50MP main camera, powered by the Light Fusion 800 sensor, delivers vibrant shots in any lighting. With four focal lengths, including 35mm for candids and 48mm for portraits, it adapts effortlessly. The floating telephoto lens enables detailed 10cm macro shots, 2.5X optical zoom for striking portraits, and 5X in-sensor zoom for distant subjects. Meanwhile, the 32MP ultra-wide lens captures sweeping 120-degree views.
POCO AISP, the brand’s first AI-driven photography platform, enhances imaging by integrating CPU, GPU, NPU, and ISP power through Xiaomi HyperOS. This boosts processing efficiency, enabling 20X UltraZoom for detailed close-ups and UltraSnap for real-time continuous shooting of up to 150 frames with sharp clarity.
POCO F7 Pro offers AI-powered enhancements for mobile photography. Its 50MP main camera, also featuring the Light Fusion 800 sensor, delivers vivid photos, while the 8MP ultra-wide lens ensures effortless landscape and group shots. The POCO AISP platform supports UltraSnap and dual focal length portrait modes for greater shooting flexibility.
Both devices unlock creative possibilities with Dynamic Shots for motion effects and AI-powered tools for enhanced photos and videos.
Advanced edge-to-edge display with thoughtful eye-care technologies
POCO F7 Ultra and F7 Pro feature ultra-slim bezels and advanced eye-care technology for a stunning yet comfortable viewing experience. With 3200 nits peak brightness and 1800 nits HBM brightness, the ultra-bright displays ensure vivid clarity even in sunlight.
Beyond brightness, both devices prioritize eye care with Circular Polarization Technology, mimicking natural light for reduced strain. The 3840Hz PWM dimming and 16,000-level auto brightness adjustment adapt seamlessly to changing lighting. TÜV Rheinland certifications further enhance eye comfort during extended use.
Touch responsiveness is also refined with AI-powered enhancements, ensuring smooth interaction even with wet fingers, oil, or gloves. For added convenience, POCO introduces an ultrasonic fingerprint sensor for fast, secure unlocking.
Premium design meets robust durability
The POCO F7 Series delivers flagship-level performance with a design that blends aesthetics and durability, setting a new standard in premium craftsmanship.
POCO F7 Ultra and F7 Pro showcase advanced gloss-matte craftsmanship on their glass backs, with a glossy upper half and matte lower half for a striking contrast. The F7 Ultra further enhances ergonomics with quad-curved glass for a smooth, comfortable grip.
A seamless top design flows into a matte metal frame, exuding sophistication. The circular segmentation and aerospace-grade aluminum deco ring around the camera add symmetry and a sleek, high-performance feel.
Built for durability, the POCO F7 Series features an IP68 rating for dust and water resistance. The F7 Ultra goes further with POCO Shield Glass for superior drop and scratch protection, while the F7 Pro is reinforced with Corning Gorilla Glass 7i for everyday toughness.
Boosting user experience with enhanced connectivity and audio
Flagship performance demands an exceptional user experience, and the POCO F7 Series delivers. With the Surge T1S tuner, connectivity is significantly improved—boosting cellular performance by 37% and enhancing Wi-Fi and Bluetooth by 16%. Stereo Dual Speakers provide immersive sound, while AI Super Cinema elevates both audio and visuals for a true cinematic experience.
Product availability
From March 27 to April 3, POCO fans in the Philippines can get first dibs on the new F7 Series with exclusive early-bird deals and added perks. The POCO F7 Ultra, available in Yellow and Black, comes in two powerful variants: the 12GB + 256GB model, regularly priced at Php 36,999, is available for just Php 34,999, while the 16GB + 512GB version drops from Php 39,999 to Php 37,999—plus get additional Php 1,500 discount from Lazada. POCO F7 Ultra is exclusively available on Lazada, each purchase entitles buyers to a free 50W wireless charger.
The POCO F7 Pro, offered in Black, Silver, and Blue, is available in 12GB + 256GB and 12GB + 512GB configurations. During the early bird period, prices are slashed from Php 27,999 to Php 24,099, and from Php 29,999 to Php 25,999—letting fans save Php 3,900 and Php 4,000, respectively. Sold exclusively on Shopee, it’s the best time to upgrade to serious performance at an unbeatable price.
Color and variant availability may vary. Don’t miss out—check the official POCO stores on Lazada and Shopee for the latest offers.
