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PLDT Enterprise lays the groundwork for business resilience under the ‘new normal’

PLDT Enterprise lays the groundwork for business resilience under the ‘new normal’

The world has felt the negative effect of the coronavirus disease 2019 (COVID-19) on the economy and society at large, pushing organizations and businesses to adapt to new ways of operating in order to survive. 

The difficulties brought about by the global pandemic challenged the business climate: some businesses faced bankruptcy risks while most businesses halted operations completely. Other businesses, however, were able to persist as they shifted towards online and digital.   

Technology has become a critical tool for businesses wishing to thrive during and after the pandemic. PLDT Enterprise—the b2b arm of the Philippines’ leading ICT and digital services provider—aims to support businesses in this endeavor with its latest strategic thrust.   

“We at PLDT Enterprise stand with all the organizations in the private and public sector. As an ICT provider, we place it upon ourselves to help businesses rediscover and reinvent themselves using technology,” said Jovy Hernandez, ePLDT President & CEO and SVP & Head for PLDT and Smart Enterprise Business Groups. 

PLDT Enterprise welcomes the starting point of a new age for business where digital adoption becomes key. In order to operate under the ‘new normal’, enterprises have to invest in digital technologies that would strengthen their business resilience and enable them to mitigate disruptions in the future.     

One of the disruptions brought about by COVID-19 was the recalibration of business models among organizations. For instance, digital learning has now been put into the mainstream, brick-and-mortar businesses were forced to adopt e-commerce platforms, and multiple other industries sought to provide contactless transactions. And PLDT Enterprise intends to support more businesses in these digital transformation initiatives with its wide range of fixed, wireless, and ICT solutions.

And with the ‘new normal’ requiring heavy reliance on technology, businesses will need to start investing and digitizing their business processes and assets. Moving forward, they can offload to data centers and cloud-based services of PLDT Enterprise so they can focus on their core business. “They say recover, rebuild. No! We say rediscover, reinvent! And technology is the enabler,” Hernandez said. 

Furthermore, Hernandez stressed on the importance of shaping a new ecosystem of business which he identifies essential for national development after the global pandemic. “When industries embrace digital adoption, we can create a resilient ecosystem where all of us synergize our capabilities to yield business outcomes that are far greater than what each of us could have achieved. Today marks that beginning. Let’s step into a New Day. Every day is a New Day!” Hernandez concluded.  

To learn more about, visit pldtenterprise.com.

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About The Author

Raymund Ravanera is an accomplished and experienced graphic designer with almost 20 years of creative expertise working in the graphic design industry. He loves the latest gadgets, food and movies. Currently, he owns and manages megabites.com.ph, an online technology and lifestyle blog since 2015.

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