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PLDT and Smart to ramp up sustainable development initiatives

PLDT and Smart to ramp up sustainable development initiatives

PLDT Inc.  and its wireless subsidiary Smart Communications Inc.  announced their continued commitment in creating a more sustainable future for families, communities, and the country.

The Sustainability Program launch coincides with the National Climate Change Awareness Week and the 91st anniversary of PLDT. Spearheaded by the newly institutionalized PLDT-Smart Sustainability Group, an event was held at the Legazpi Street entrance of PLDT Makati General Office.

Beyond business

As part of the PLDT-Smart Sustainability Group’s efforts, Gabay Kalikasan aims to help people make better choices for the environment. Renowned muralist and environmental advocate AG Saño led and created “SmART for Nature”—a Gabay Kalikasan street mural which covers the exterior of PLDT Makati General Office.

The 145-feet-long artwork was a joint effort between Saño and PLDT-Smart employees, with statements #SaveOurHome, #SmartPlanet, and #SustainableEnterprise referring to PLDT Group’s various business units.

Moreover, a homegrown innovation created by PLDT-Smart employees, the #SmartPlanet phone recycling device was unveiled at the Sustainability Fair. The technology will present a proper way of recycling discarded mobile devices to avoid harmful effects of electronic waste on health and the environment.

Simultaneous bazaar events were held at PLDT and Smart head offices in Makati to increase sustainability awareness and provide people with a venue to patronize zero-waste essentials, organic food, all-natural personal care products, and other eco-friendly items.

Environmental Stewardship

The Sustainability Group mobilizes the PLDT and Smart employees and its top management executives to step up the companies’ environmental stewardship efforts anchored on its seven Sustainability pillars.

PLDT and Smart’s Sustainability pillars are aimed at future-proofing PLDT’s business through continuous innovation, responsible and efficient operations, awesome customer experience and quality of service, environmental stewardship, corporate social responsibility and community relations, good labor practice and people management, and good governance and ethical business practices.All these seven pillars reinforce and contribute to the triple bottomline espoused by sustainability. This includes profit or progress, people, and planet.

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