Orange Magazine PH proudly marks its 15th anniversary this July. From its formal launch in 2010, the platform has evolved from the bold vision of its founder into a dynamic and influential digital hub, demonstrating remarkable progress in the ever-changing media landscape.
The brainchild of Jessie Bunyi Villanueva, widely known as Jeman, Orange Magazine was born from a deep passion for magazines and a keen understanding of the internet’s potential. A former tabloid correspondent and promotions coordinator for print publications, Jeman saw an opportunity to redefine media.
“I’ve always wanted to have my own magazine where I can accommodate every kind of information that pleases me without others telling me what and what not to publish,” Jeman shares about his inspiration.
The name “Orange” was chosen deliberately, as Jeman explains that he chose the name to signify content that is always fresh, always relevant, and true. He adds that orange is the color of dawn, representing a new day and a fresh start. This philosophy guided the magazine’s early focus on “fresh elements” – the hottest fashion, newest trends, and coolest entertainment personalities.
Jeman’s decision to go digital was strategic and forward-thinking. “Since Internet content is the new media, I knew that whatever I produce online will be more accessible to readers as well as easier to get sponsors and advertisers for. It is also faster to promote with the help of social networking sites.” Orange Magazine aimed to reach “everyone who knows how to use the internet,” a broad appeal achieved without compromising on content integrity, particularly avoiding explicit material to cater to its diverse audience, including teens.
Early on, Orange Magazine quickly garnered attention, featuring a remarkable array of local and international personalities. This impressive roster includes K-Pop groups like One Way, 2AM, and Jay Park; global acts such as Westlife, 30 Seconds To Mars, Bruno Mars, and Melanie Chisholm (a.k.a. Sporty Spice); and prominent Filipino figures like Christian Bautista, Anne Curtis-Smith, Jessa Zaragoza, Gloc-9, Glaiza De Castro, Rhian Ramos, The Itchyworms, the Philippine Azkals members, Rea Anicoche Tan of Beautederm Corporation, and Senator Gringo Honasan, among many others.
The 15th Anniversary event of Orange Magazine was filled with hundreds of raffle prizes courtesy of PR agencies, brands, and more for the media attendees. Lucky winners took home hotel staycations, local airline tickets, gadgets, beauty products, and so much more!
To date, Orange Magazine has recorded 7.3 MILLION reach on Facebook, 3.8 MILLION reach on TikTok, 1.8 MILLION reach on Instagram, and 41.2 MILLION views on YouTube. This success was fuelled by a commitment to interesting content and engaging contests for its loyal followers.
Beyond Jeman, who serves as online publisher and editor-in-chief, the magazine’s continued growth is significantly attributed to its dynamic team that ensures Orange Magazine consistently delivers relevant and compelling content, embodying the collaborative spirit that has driven its success.
“Looking back, I first connected with Orange Magazine by covering their events. Now, thanks to them, I’ve worked with my dream brands and traveled overseas; it’s been nothing short of a blessing,” said Kister Morata, Jeman’s business partner who is also a content creator. “Jeman built a strong foundation, but the continuous evolution of Orange Magazine has been a collective effort; It’s inspiring to be part of a platform that never stops adapting and growing.”
(L-R) Orange Magazine Team: Kister Morata, Jeman Villanueva and Sharmaine Rodriguez
Under Jeman’s lead, Team Orange is always looking for innovative ways to engage their audience, whether it’s through new social media formats or interactive features.
Another team member and content creator, Sharmaine Rodriguez, said, “When I joined, I was immediately struck by the energy and openness to new ideas. It’s a place where you can truly contribute to shaping the narrative, and seeing our work resonate with thousands of readers is incredibly rewarding.“
As Orange Magazine celebrates its 15th anniversary, it stands as a testament to pioneering digital media in the Philippines. The online magazine remains committed to its founding principles of freshness, relevance, and truth, looking ahead to further innovation and continued engagement with its ever-expanding readership.
Orange Magazine Video Highlights
@megabites.com.ph Orange Magazine recently celebrated its 15th Anniversary, and we were lucky to be part of the fun! The event was held at Timezone, their official venue partner, where guests enjoyed an hour of free play on games and rides. Plaques of appreciation were also awarded to some of their valued clients, while media attendees had the chance to win from hundreds of exciting raffle prizes—including hotel staycations, travel vouchers, beauty products, gadgets, and more. It was truly a fun and memorable day for everyone. Congratulations again, Orange Magazine! #OrangeMagazineAt15 #GratitudeAndGrowth #OrangeMagazinePH #TeamOrange #OrangeMagazineTurns15 #OrangeYouGladYoureHere @team_orange.gt @orangemagtv ♬ original sound - megabites.com.ph
Orange Magazine successfully celebrated its 15th year, a milestone that’s one for the books, with a fun-filled and rewarding party held at Timezone in Ayala Malls Feliz, last July 1, 2025.
Numerous bloggers, vloggers and content creators attended the celebration to share in Orange Magazine’s success and express their continuous support for the platform. It shows how Orange Magazine established a tight-knit community within the online industry.
Guests enjoyed the activities, prizes, and a chance to network and form collaborations to further create fresh, engaging content, qualities that made Orange Magazine a trailblazer in the field.
Orange Magazine would like the following sponsors:
